2008 forecasts: Tougher for traditional media?

In this Friday's Intel Brief, RBR/TVBR asked major industry organization heads in our annual survey for their 2008 forecasts, insights, solutions and ideas.

2008 promises to be a busy year for these organizations. IAB is grappling with keeping the FTC from regulating too much of its behavioral targeting abilities. Radio is still working to monetize HD and keep the dollars coming in. The TVB has to deal with less robust programming options from the networks due to the strike; and most everyone is in the midst of further capitalizing on digital and new technologies. We asked about everything from what they're recommending to constituents to whether they expect more growth this year in local or national.

RBR/TVBR spoke to Jeff Haley, Radio Advertising Bureau (RAB) CEO; O. Burtch Drake, American Association of Advertising Agencies (AAAA) CEO; Chris Rohrs, Television Bureau of Advertising (TVB) President; Randall Rothenberg, Interactive Advertising Bureau (IAB) CEO; John Sturm, Newspaper Association of America (NAA) CEO; Sean Cunningham, Cabletelevision Advertising Bureau (CAB) CEO; and Stephen Freitas, Outdoor Advertising Association of America (OAAA) Chief Marketing Officer.

Click the pdf download link below to read the full report.