- Radio & Television Business Report

Broadcasters: Avoid having a Kodak moment

Many people have no doubt looked at the recent Chapter 11 filing from Kodak and tucked it into one of the old familiar narratives that have characterized the business of business for centuries...

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Consumers ready to spend on Valentine’s Day

Recession? What recession? To all appearances, consumers are going to take at least one day off from dealing with the sluggish economy and invest in making their loved ones...

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Football is three TDs and a safety ahead of baseball

At one time, Major League Baseball was so popular that it earned the right to be considered America’s...

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Looking beyond holidays events into 2012

From our December, 2011 Manager's Business Report (MBR): We looked at a BIGnsights/National Retail Federation chart of spending plans for Valentine’s Day 2011, and it...

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Consumer sentiment sounding finds confidence edging upwards

You can’t toss a brick these days without hitting one sort of prediction or another for 2012, and the trend is clear: ...

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2012 Forecasts: Get ready for the political dollars

RBR-TVBR Exclusive: In this, our eighth yearly forecast from the 4As, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads...

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Economic group photo shows sentiment edging upward

Organizations that make a point of measuring sentiment and reading tea leaves have been churning out molehills of data...

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Economic indicators group photo edition

Ultimate takeaway: economic growth is just not coming as fast as most would like. However, it does seem to be coming, even if it is at a glacial pace. Plus side, the CEOs Vistage surveyed see something out there they like...

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Up and down 2011 ended down for radio stocks and up for TV

View of Wall Street investors there was more money to be made in 2010 ...

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Consumers still wary going into 2012

The stats tell the message on the consumer. Know the Consumer and habits....

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RBR-TVBR's fearless forecast for 2012

Predictions for events in the Broadcasting Business for the year 2012: Content is King no long applies ...

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Battlegrounds: Early read on 2012 US Senate races

Political handicappers are starting to take stock of the political situation in the 33 states that have a Senate seat on the table in 2012. RBR-TVBR looked at reports from three different oddsmakers,...

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RBR-TVBR crystal ball report card for 2011

Out of 16 predictions, 9 were clearly correct, 6 were either partially correct or were inconclusive and only 1 was outright incorrect. ...

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Boomers getting set to downshift into new lifestyles

The Boomer generation came of age in a turbulent time - but now moving into 2012 the Boomer is planning a different move in many areas and this means potential ad dollars. Know the Consumer and you win...

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Class of 2015 moving into the dorms

As Boomers are changing their liefstye the younger demo is just about to face lifes journey. It behooves broadcasters to be up on the likes and dislikes of this crowd. This is a digital class – ...

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Race to the White House 2012: Grading the debaters

Debates have been criticized for devolving almost into one-on-one confrontations between Romney and the “flavor of the week” ...

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Consumer confidence continues to creep forward

Consumers are still paying attention to gasoline prices and adjusting their lifestyles accordingly. Speculation: ...

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Traffic and Rev Mgmt Systems: Part 3: Contextual advertising

Personnel vs. management; the systems' political capabilities and contextual advertising placement...

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Traffic and Rev Mgmt Systems: Part 2: Political capabilities

Required fields mean no more wasted time tracking down sale reps for missing information...

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Traffic and Rev Mgmt Systems: Part 1: Demands of Traffic Personnel vs. Mgt.

Examining personnel vs. management; the systems’ political capabilities and contextual advertising placement. 6 Essentials of an Effective Sales Management System...

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