Steve Minisini, Chief Executive Officer, Marketron (Audio)

Steve has been Marketron’s CEO since October 2009. He has over 25 years of executive leadership experience with an emphasis on building customer loyalty and driving growth through innovation, strategic partnerships, M&A, and operational excellence. Steve has an extensive background in technology software and previously led operations for CPower; founded and served as CEO for Waterstreet Management Group; served as COO of Univa; and was President of the Americas for i2 Technologies. Since joining Marketron, Steve has spearheaded the release of several new products and services that bring new growth opportunities to Marketron’s 7,000 U.S. radio station clients.  Today, we asked him about the direction of the company, new products in the pipeline and plans for growth:

Give us a little history lesson on Marketron. What is your current market share in the radio broadcast biz?

Tell us about Marketron’s “Four Pillar” strategy.

You just hired Tony Gaughan, an Oracle veteran, as SVP of Products and CTO. What will be his main mission?

What can you tell us about the next generation traffic system that Marketron is building?

Why is offering and implementing e-commerce solutions so important right now to the radio industry?

How does your Marketron Exchange platform work to integrate new media/NTR revenue and billing?

What about integrating with Google’s “Double Click” platform?

What are the latest developments with Marketron’s “Revenue Builder” platform?

How are you rolling out business intelligence solutions for customers? Tell us about what a dynamic rate card can do for station groups.

How can the Marketron Exchange platform work with other traffic systems?

--Carl Marcucci 

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