- Radio & Television Business Report

What makes a good Local Sales Manager?

The impact of a Local Sales Manager on station growth and market growth cannot be overlooked. This position should not be set up as just...

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Essentials for simplifying a marketing message (video)

The power of focus: It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers...

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How Harley Davidson Commercials Make Us Feel Like Outlaws (video)

It's time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream of...

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Marketing Basics Revisited

Everyone is a marketing executive. If you've ever wanted to sell something on eBay, find a job, ask for a promotion or even attract that...

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The Emotional Marketing Connection of Businessmen (video)

Emotional marketing expert Graeme Newell shows how some of the world's most strategic advertisers glorify stress and overwork as a career badge of honor. See...

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Epic Fail: Separate Digital Sales Teams

Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff in order to win online....

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Marketing Physics Part III –"Frequency" Confusion

Winning Creative Awards Hurts Radio: So your station won another creative award. That’s great news! You can now post that shiny new plaque along with...

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Magic Numbers for Local Broadcast Sales

From our December, 2011 Manager’s Business Report (MBR): Numbers are a funny thing. For example, the number 37 is the only number (besides one) that...

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Marketing Physics Part II - Listening is Not Hearing

The goal of any radio station client’s creative and scheduling of their commercials is to simply produce effective campaigns so they (the client) become successful....

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The Ego of Business Men (video)

What makes business men tick? Emotional marketing guru Graeme Newell explains how some men are downright proud of being busier than anyone else....

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Marketing Physics - Three Rules from Eureka! Ranch

How would you like to look into your client’s business future before they leap into a major advertising campaign with you? What if you could...

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Don't U make these mistake's

Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right? We radio folks...

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What beer teaches us about male egos

Emotional marketing: hidden emotional motivators behind the world's most entertaining beer ads ...

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The Willie Nelson effect and how you can profit from it

Be constantly looking at the edges to see what the next big thing is and you’d be looking for people who are serving those needs...

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Yuppie Paradise Branding (video)

Learn how shifting your focus away from product features and onto customer ego ...

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Maximize success of your ad sales and traffic conversions

We have compiled a quick hit list of the 5 major steps you should consider to ensure success ...

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Say it with heart

Small business marketers focus their efforts on winning the mind only; however, be aware that the heart (emotions/feelings) makes far many more decisions than the mind. ...

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Research or Marketing: Chicken or egg?

Both research and marketing are important to any product's success. That said, research can make or break your product just as the wrong marketing message...

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Your viewers are tuned in to online video ads, are you?

It’s no secret TV viewers are not only time-crunched, but also multi-tasking across multiple devices while watching their “must see” programs. In fact, according to...

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Focusing on "The Actives"

Strategic planning meetings in radio like most industries have used “The 80/20 Rule” as a path for creating strategies that focus on the 20% heaviest users. In the case of radio,...

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SALES & MARKETING