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SALES & MARKETING

Ideas for clients in tough times

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Some sales and maybe money saving ideas in these troubled times.  I don’t know if I’d passed this one along here, but if you carry ...
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Finishing on a High Note

As was discussed last month, the beginning of the radio ad is the most important part and must be used to engage listeners and get them excited and interested for the rest of the ad. Once you have engaged your listeners you will need...
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Getting your station ready for social media marketing

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In the viral frontier of social media marketing, it is important to understand that you no longer own your station brand. For generations, TV stations...
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Navigating the current in social communications

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I cringe when I hear agencies use the expression “media-neutral” (mea culpa, we’ve used it ourselves). It’s the kind of language that smacks...
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Social Media Marketing Mistakes You Don't Want to Make

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In last week's article I talked about how media companies are changing their tactics to successfully integrate social media into...
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Hurricane Recovery

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Over the years, Lund consulted stations have faced local disasters or national tragedies similar to the hurricanes that have devastated Texas and the south, so we wrote our Lund Disaster Stylebook...
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Slim silver lining in what looks hot

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It appears that consumers haven't completely retreated from considering major purchases, as six month purchase intentions for many...
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Advanced Holiday ’08 Outlook

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Retailers hoping to make the most of a likely less-than-stellar holiday selling season. One in three (31.4%) plans to spend the same (v. 37.4% in ’07), while two in five (39.0%) intend on spending less...
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Create Powerful Content! To Get, Keep and Grow Your Audience!

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A while back, while helping a friend clear out her aunt’s estate, (her aunt being a woman who never threw anything out...
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Coaxing the givers out of would-be Grinches

Knowing in advance the current trends on consumers spending habits and what is pushing their intentions on what to buy and when is a key in increasing your sales...
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Social Media Marketing Tactics for Broadcasters

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In last week's article, I talked about the new techniques of social media optimization. These are methods used to increase a product's viral buzz factor. It is all about...
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Being Interruptive Well

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The beginning of a radio advertisement is without question the most important part. As a result, much of the focus of radio ad creation should be on the beginning and how it will...
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Top Line Findings on the Retail side

Looking forward on how consumers are adjusting to the world around them, this information gives key indicators on how your local sales...
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Marketing TV Brands with Social Media Optimization

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You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social media ...
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Cutting DSO: A Good Defensive Strategy for Tackling the Economic Downturn

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The beach umbrellas are back in the shed, the kids are back in school and the NFL is...
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“Mass” vs. “Me”

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Understanding the difference between “mass media” and “me media” is a pivot point for radio creating innovative ideas that present triple-win scenarios which benefit advertiser...
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Programming the extra minutes of internet radio ad breaks

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Most online radio stations are filling their breaks with all national PSAs. People view this parade of diseases...
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Integrated Marketing – Grab vs. Growth

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I’ve been working with the internet since 1996, and full-time since 1999. In many ways it feels more like 20-years due to the rapid-speed at which technology...
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Summer is a Great Time for Television

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Like sand slipping through toes on a summer beach, viewers of television can slip away during the summer season.  Warm sunny days beckon and multiple ...
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Master the Critical Skills

If you're going to sell more every year, you need to get better every year. Let's look at this a different way. If what you are currently doing would produce the results you are looking for, the results should have already shown up...
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