Vivvo CMS 4.0 http://www.rbr.com/ ©2007 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/features/sales-marketing/11502.html SALES & MARKETING Tue, 25 Nov 2008 07:45:00 -0600 It has occurred to me that as the huge inventory of our various media go unsold day after day after we have a unique opportunity to help the less fortunate besides helping non profits http://www.rbr.com/features/sales-marketing/11464.html SALES & MARKETING Sun, 23 Nov 2008 20:04:00 -0600 An idea… in the studio, control room, whatever it’s called at your facility, there should be a list of all clients and their phone numbers.  http://www.rbr.com/features/sales-marketing/11323.html SALES & MARKETING Sun, 16 Nov 2008 15:03:00 -0600 If you examine the great brands of the world you'll notice something funny about them.  Feeling them is easy, but describing them in words is http://www.rbr.com/features/sales-marketing/11236.html SALES & MARKETING Wed, 12 Nov 2008 09:19:00 -0600 If you are a manager that is currently running through your building with the old, tired battle-cry of “We need to get back to basics – selling spots!” you can quit reading right here. Save your time http://www.rbr.com/features/sales-marketing/11096.html SALES & MARKETING Wed, 05 Nov 2008 08:51:00 -0600 A lot of pressure is placed on narrators to voiceover the best possible radio advertisement. There is one important aspect of advertisements, however, that has nothing to do with the narrators http://www.rbr.com/features/sales-marketing/11058.html SALES & MARKETING Tue, 04 Nov 2008 03:37:00 -0600 I used to have a sales manager who mixed metaphors.  One day he announced to our staff, “We’re fighting tooth and nail over bones.”  That http://www.rbr.com/features/sales-marketing/blank_and_associates.html SALES & MARKETING Sun, 02 Nov 2008 20:41:00 -0600 Everybody knows that networking is growing in popularity. There are social networking sites like MySpace, FaceBook and Business Networking sites such as http://www.rbr.com/features/sales-marketing/mitch_burg_snta_challenges_are_opportunities_to_make_better_deci.html SALES & MARKETING Tue, 28 Oct 2008 01:04:00 -0500 It’s never a good time for a crisis. Even so, the financial predicament that we’re facing couldn’t happen at a worse time http://www.rbr.com/features/sales-marketing/graeme_newell_tease_promo_writing_secrets_from_the_movie_trailer.html SALES & MARKETING Sun, 26 Oct 2008 22:25:00 -0500 In today’s article we learn how to inject a compelling promise of a complex story right into the opening line. http://www.rbr.com/features/sales-marketing/10836.html SALES & MARKETING Thu, 23 Oct 2008 08:54:00 -0500 Your readership at RBR must be exploding.  I've had a ton of calls and emails regarding my memo "Opportunity, Automotive Service."  Most of them are http://www.rbr.com/features/sales-marketing/opportunity_automotive_service_bill_burton.html SALES & MARKETING Mon, 20 Oct 2008 04:30:00 -0500 Dear Friends: On my recent calls to top advertising people at General Motors, Ford and Chrysler – all are screaming the same thing: “CARS AREN’T http://www.rbr.com/features/sales-marketing/remerge_media_forecast_or_fairytale.html SALES & MARKETING Wed, 15 Oct 2008 02:02:00 -0500 There you are buried under a mound of paperwork - your schedule is absorbed by meetings with managers throughout your staff, phone calls, voicemail, email, calendars, spreadsheets – all to try and figure out which lie looks http://www.rbr.com/features/sales-marketing/10502.html SALES & MARKETING Wed, 08 Oct 2008 04:30:00 -0500 Some sales and maybe money saving ideas in these troubled times.  I don’t know if I’d passed this one along here, but if you carry http://www.rbr.com/features/sales-marketing/finishing_on_a_high_note_sensory_logic.html SALES & MARKETING Wed, 01 Oct 2008 18:05:00 -0500 As was discussed last month, the beginning of the radio ad is the most important part and must be used to engage listeners and get them excited and interested for the rest of the ad. Once you have engaged your listeners you will need http://www.rbr.com/features/sales-marketing/10274.html SALES & MARKETING Mon, 29 Sep 2008 07:49:00 -0500 In the viral frontier of social media marketing, it is important to understand that you no longer own your station brand. For generations, TV stations http://www.rbr.com/features/sales-marketing/ed_dilworth_navigating_the_current_in_social_communications.html SALES & MARKETING Thu, 25 Sep 2008 23:04:00 -0500 I cringe when I hear agencies use the expression “media-neutral” (mea culpa, we’ve used it ourselves). It’s the kind of language that smacks http://www.rbr.com/features/sales-marketing/10173.html SALES & MARKETING Tue, 23 Sep 2008 12:27:00 -0500 In last week's article I talked about how media companies are changing their tactics to successfully integrate social media into http://www.rbr.com/features/sales-marketing/john_lund_hurricane_recovery.html SALES & MARKETING Thu, 18 Sep 2008 18:13:00 -0500 Over the years, Lund consulted stations have faced local disasters or national tragedies similar to the hurricanes that have devastated Texas and the south, so we wrote our Lund Disaster Stylebook http://www.rbr.com/features/sales-marketing/slim_silver_lining_in_what_looks_hot.html SALES & MARKETING Wed, 17 Sep 2008 20:17:00 -0500 It appears that consumers haven't completely retreated from considering major purchases, as six month purchase intentions for many http://www.rbr.com/features/sales-marketing/advanced_holiday_08_outlook.html SALES & MARKETING Mon, 15 Sep 2008 14:19:00 -0500 Retailers hoping to make the most of a likely less-than-stellar holiday selling season. One in three (31.4%) plans to spend the same (v. 37.4% in ’07), while two in five (39.0%) intend on spending less