Commenting enting about Houston stopset
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On buyers commenting about Houston stopset reduction (9/18/07 RBR #182). Tragically we have time buyers focused on the length of stop sets rather than the quality of the SHOW. Listeners care about the show and that's all media buyers should care about. Let programmers program. Forget "metrics", listeners seek fun, entertainment, companionship. If a buyer is worried about "recency" focus on the moments of passion a station should provide its audience today.
Walter Sabo
SaboMedia CEO
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