http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-01T12:57:49-06:00 http://www.rbr.com/features/viewpoints/11343.html 2008-11-18T09:21:00-06:00 2008-11-18T09:21:00-06:00 Carl Marcucci I've been getting calls and e-mails about my thoughts on the Nielsen/Cumulus sticker diary service, just announced yesterday. Here is my initial assessment of the http://www.rbr.com/features/viewpoints/11309.html 2008-11-16T03:00:00-06:00 2008-11-16T03:00:00-06:00 Jack Messmer Regarding Morningstar columnist Matthew Coffina’s pronouncement that Citadel Broadcasting’s stock is worthless, my inclination is to say B.S., and I don’t mean Barbra Streisand! Maybe the stock isn’t cranking out dividends, but http://www.rbr.com/features/viewpoints/11182.html 2008-11-10T08:50:00-06:00 2008-11-10T08:50:00-06:00 Carl Marcucci As a Strategist, I am guilty of seeing most things through a Brand-Marketing filter. As such, the McCampaign was painful to watch. http://www.rbr.com/features/viewpoints/11181.html 2008-11-09T19:47:00-06:00 2008-11-09T19:47:00-06:00 Dave Seyler A reader points out why nobody should want the Fairness Doctrine to come back to life. If we really need a Fairness Doctrine, shouldn't we have one that's really fair? Was ABC-TV's Boston http://www.rbr.com/features/viewpoints/11152.html 2008-11-09T15:08:00-06:00 2008-11-09T15:08:00-06:00 Carl Marcucci Never before has there been so much opportunity for radio than there is today. We have so much going for us, but in order for radio to succeed in the http://www.rbr.com/features/viewpoints/10641.html 2008-10-15T03:09:00-05:00 2008-10-15T03:09:00-05:00 Carl Marcucci While the RAB is good at coming up with clever surveys and user profiles for consumers, the thing our industry has been sorely lacking is an "in your face" lobbying effort to lure http://www.rbr.com/features/viewpoints/10529.html 2008-10-08T13:02:00-05:00 2008-10-08T13:02:00-05:00 Jack Messmer I can't justify the concept that the FCC has absolutely no control over Arbitron's PPM, and should have a "hands-off" approach to the sudden and mysterious drop of Urban, Spanish and other formats not considered "Hockey Mom Friendly." http://www.rbr.com/features/viewpoints/10479.html 2008-10-07T00:03:00-05:00 2008-10-07T00:03:00-05:00 Jack Messmer First things first: I am no big fan of Arbitron. At least not the diary system that exists in the majority of the country's rated markets. I discontinued a contract with the ratings giant after spending http://www.rbr.com/features/viewpoints/10453.html 2008-10-06T11:52:00-05:00 2008-10-06T11:52:00-05:00 Jack Messmer I almost fell out of my chair this afternoon when I read a bulletin about nine radio broadcasters actually stepping up to the aide of Arbitron. Telling the FCC to "nose out" was an astounding move http://www.rbr.com/features/viewpoints/10423.html 2008-10-06T04:12:00-05:00 2008-10-06T04:12:00-05:00 Carl Marcucci Reading all of the hoopla about Rep. Ed Markey’s proposed radio Receiver Act I was hopeful for what would be a level playing field among http://www.rbr.com/features/viewpoints/bob_heymann_media_services_group.html 2008-10-02T05:07:00-05:00 2008-10-02T05:07:00-05:00 Carl Marcucci I am not sure who needs the hug more. Is it the station owner who is living through some very difficult operating times coupled with declining station cash flow http://www.rbr.com/features/viewpoints/10325.html 2008-10-01T09:13:00-05:00 2008-10-01T09:13:00-05:00 Jim Carnegie If you missed the webinar, What’s a website worth? Valuation Metrics for Local Websites, conducted today by the team at Borrell and Associates along with http://www.rbr.com/features/viewpoints/when_if_comes_to_localism_consider_furst_things_first.html 2008-09-23T05:48:00-05:00 2008-09-23T05:48:00-05:00 Dave Seyler Programming consultant and blogger Alan Furst got to thinking about the FCC’s proposals to promote localism in radio and television http://www.rbr.com/features/viewpoints/10129.html 2008-09-22T00:36:00-05:00 2008-09-22T00:36:00-05:00 Carl Marcucci Once Upon a time there lived an Emperor (radio stockholders) who was so worried about his clothes (stock value) he didn’t know what to do http://www.rbr.com/features/viewpoints/10113.html 2008-09-21T23:59:00-05:00 2008-09-21T23:59:00-05:00 Carl Marcucci Almost as quietly as it began, Google celebrated its 10th birthday this past September. Hard to believe the search giant has become an advertising business heavyweight in just http://www.rbr.com/features/viewpoints/rich_russo_russo_on_the_fall_of_citadel.html 2008-09-19T05:29:00-05:00 2008-09-19T05:29:00-05:00 Carl Marcucci JL Media’s Rich Russo had a few thoughts on a recent anonymous article about Citadel from a former ABC Radio Networks employee. "I read with horror and a dropped jaw the article http://www.rbr.com/features/viewpoints/the_fall_of_citadel.html 2008-09-16T18:21:00-05:00 2008-09-16T18:21:00-05:00 RBR/TVBR RBR recently received this scathing review from a former ABC Radio employee, who is still working in the industry and must remain anonymous. You will no doubt find it an interesting read http://www.rbr.com/features/viewpoints/skall_network_exception_and_political_rates.html 2008-09-14T19:03:00-05:00 2008-09-14T19:03:00-05:00 Carl Marcucci We’re into the home stretch of the 2008 political season and the presidential election is upon us. Radio is receiving more attention than http://www.rbr.com/features/viewpoints/9839.html 2008-09-09T05:31:00-05:00 2008-09-09T05:31:00-05:00 Carl Marcucci Are issue ads entitle to lowest unit rate? Is the broadcaster exempt from liability for false statements? Must the broadcaster http://www.rbr.com/features/viewpoints/9793.html 2008-09-07T19:16:00-05:00 2008-09-07T19:16:00-05:00 Carl Marcucci First, I am not one who always is looking back on the “good ole’ days” but I am one who has gone from playing scratchy 45’s* to music on hard drive. Spots on carts that would jam