http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-12T03:06:46-06:00 http://www.rbr.com/features/ideas-working-now/16639.html 2009-08-26T14:03:00-05:00 2009-08-26T14:03:00-05:00 Carl Marcucci With the popularity of social media, many book authors and experts interested in marketing, branding and book or personal publicity may wonder how the role http://www.rbr.com/features/ideas-working-now/16639.html 2009-08-27T09:57:07-05:00 2009-08-27T09:57:07-05:00 Jeffrey Fekete The headline of this piece should not be a question at all. While social media allows for hyper targeting of a book's potential audience, traditional media continues to deliver a vastly larger audience. In fact, if publishers and booksellers were as focused on supporting their top titles with actual broadcast advertising as much as they are on trying to land author guest slots, the true potential of radio and TV in particular to drive traffic and sales would be realized.Jeffrey FeketeAuthorMaking The Big Game: Tales of an Accidental Spectatorwww.MakingTheBigGame.com Making The Big Game: http://www.rbr.com/features/ideas-working-now/16639.html 2009-08-28T09:12:12-05:00 2009-08-28T09:12:12-05:00 V. Michael Santoro Great article! Authors need to realize that it is their expertise that attracts the media and they need to view their book as a credential. Too many authors focus on promoting their book instead of crafting a message that will want the media to use them as an "expert" resource - which ultimately sells books. This is true for both traditional and online marketing efforts.V. Michael SantoroCoauthorThe Dyodyne Experiment2009 Gold Medal Winner for best popular fiction (IPPY)