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					<entry>
						
							<title>FTC Revised Guidelines on Endorsements &amp; Testimonials</title>
							<id>http://www.rbr.com/features/ideas-working-now/19813.html</id>
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							<published>2010-01-08T09:42:00-06:00</published>
							<updated>2010-01-08T09:42:00-06:00</updated>
							<author>
								<name>Carl Marcucci</name>
							</author>
							<category term="tech" scheme="http://www.rbr.com/features/ideas-working-now/19813.html" label="tech" ></category>
							<content type="html">We had a question about product placement ~ the agency is asking for placement inside of programming or banter</content>
							
						
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									<entry>
										
											<title>Mark Cooper</title>
											<id>http://www.rbr.com/features/ideas-working-now/19813.html</id>
											<link rel="alternate" type="text/html" hreflang="en" href="features/ideas-working-now/19813.html" />
											<published>2010-01-09T11:45:55-06:00</published>
											<updated>2010-01-09T11:45:55-06:00</updated>
											<author>
												<name>Mark Cooper</name>
											</author>
											<category term="tech" scheme="http://www.rbr.com/features/ideas-working-now/19813.html" label="tech" ></category>
											<content type="html">Often times a product ad on TV will include copy saying: &amp;quot;as featured on CNN, The Oprah Winfrey Show and...&amp;quot;, when in many cases the &amp;quot;feature&amp;quot; referred to is just a paid adverisement within a spot break in that program. How are these statements treated within the FTC guidelines, and are they considered misleading?</content>
											
										
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