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							<title>FTC Revised Guidelines on Endorsements &amp; Testimonials</title>
							<link>http://www.rbr.com/features/ideas-working-now/19813.html</link>
							<category>IDEAS WORKING NOW</category>
							<pubDate>Fri, 08 Jan 2010 10:42:00 -0500</pubDate>
							<description>We had a question about product placement ~ the agency is asking for placement inside of programming or banter</description>
							
						
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										<title>Mark Cooper</title>
										
										<category>IDEAS WORKING NOW</category>
										<pubDate>Sat, 09 Jan 2010 12:45:55 -0500</pubDate>
										<description>Often times a product ad on TV will include copy saying: &amp;quot;as featured on CNN, The Oprah Winfrey Show and...&amp;quot;, when in many cases the &amp;quot;feature&amp;quot; referred to is just a paid adverisement within a spot break in that program. How are these statements treated within the FTC guidelines, and are they considered misleading?</description>
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