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							<title>Is radio barking up the wrong tree?</title>
							<link>http://www.rbr.com/features/ideas-working-now/24889.html</link>
							<category>IDEAS WORKING NOW</category>
							<pubDate>Wed, 09 Jun 2010 10:44:00 -0400</pubDate>
							<description>Today all the talk is about growing Internet revenue. BIA/Kelsey recently declared: While traditional media currently dominate the local ad market, a steady shift to digital will continue over the next five</description>
							
						
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										<title>Robert</title>
										
										<category>IDEAS WORKING NOW</category>
										<pubDate>Thu, 10 Jun 2010 11:18:43 -0400</pubDate>
										<description>This is probably the best, most useable article for radio sales I have ever read at this forum.How long have radio stations been trying to sell web ads now?  2 years, 5 years?  Is there any radio station doing 20 thousand a month in web sales alone?  20 thousand a month..a figure that would be considered complete failure in air-time sales in any size market.  Yet it would get cheers galore if a station did it in web sales. It may be time to completely stop chasing the mirage of web advertising sales and get back to business.</description>
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