Vivvo CMS 4.1 http://www.rbr.com/ ©2010 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/features/sales-marketing/18065.html SALES & MARKETING Tue, 27 Oct 2009 14:22:00 -0400 Local business owners have become jaded by the dozens of media reps trying to get their attention each week SALES & MARKETING Wed, 28 Oct 2009 13:39:03 -0400 Paul, right on target as usual. You rock!Here's the on that catches my ear: "Or I could say, “Every time you advertise you’re discounting 30 percent. I just figured out a way you can attract customers without having to sacrifice your prices. I think I could help bring 30 percent back to your bottom line. Call me.” But the next line had better be goooood- I mean give me something new that I haven't heard before... and actually does do what you say. SALES & MARKETING Wed, 28 Oct 2009 17:58:32 -0400 Thank you Media Mark. And yes, you'd better have something good. But if you've done your homework and you've found a way that your advertiser could solve a nagging need...something that is really keeping folks awake at night...he may not need to sacrifice his gross margin to attract customers. The mind-boggling thing is that many local directs voluntarily sacrifice their prices before anyone has even complained that the regular price is too high. Many advertisers spend 95 percent of their advertising efforts going after the worst, most disloyal 3 percent of the public, the people that would only buy because of price. You know, the same people that show up at radio remotes, for example.