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	<updated>2012-02-12T01:07:38-06:00</updated>
	
			
				
					<entry>
						
							<title>Why we are not marketing to Hispanics effectively?</title>
							<id>http://www.rbr.com/features/sales-marketing/18219.html</id>
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							<published>2009-11-03T11:06:00-06:00</published>
							<updated>2009-11-03T11:06:00-06:00</updated>
							<author>
								<name>Carl Marcucci</name>
							</author>
							<category term="tech" scheme="http://www.rbr.com/features/sales-marketing/18219.html" label="tech" ></category>
							<content type="html">In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other</content>
							
						
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									<entry>
										
											<title>Chuck Shiflett</title>
											<id>http://www.rbr.com/features/sales-marketing/18219.html</id>
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											<published>2009-11-04T10:41:56-06:00</published>
											<updated>2009-11-04T10:41:56-06:00</updated>
											<author>
												<name>Chuck Shiflett</name>
											</author>
											<category term="tech" scheme="http://www.rbr.com/features/sales-marketing/18219.html" label="tech" ></category>
											<content type="html">Spanish language media should be restricted to emergency broadcasts or English leasons. We are rapidly creating the Balkanazation of America... as opposed to having a common language and culture necessary for the longterm survivival of this nation. Diversity as advocated today is NOT good.</content>
											
										
									</entry>
								
									<entry>
										
											<title>HIspanic Advertising</title>
											<id>http://www.rbr.com/features/sales-marketing/18219.html</id>
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											<published>2009-11-05T09:55:16-06:00</published>
											<updated>2009-11-05T09:55:16-06:00</updated>
											<author>
												<name>HIspanic Advertising</name>
											</author>
											<category term="tech" scheme="http://www.rbr.com/features/sales-marketing/18219.html" label="tech" ></category>
											<content type="html">Excellent points on bilingualism among the Hispanic community. I agree that only a reduced segment of the US born second or third generation Hispanics are &amp;quot;fully&amp;quot; bilingual.</content>
											
										
									</entry>
								
									<entry>
										
											<title>JANE  HOFILENA</title>
											<id>http://www.rbr.com/features/sales-marketing/18219.html</id>
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											<published>2009-11-09T13:52:19-06:00</published>
											<updated>2009-11-09T13:52:19-06:00</updated>
											<author>
												<name>JANE  HOFILENA</name>
											</author>
											<category term="tech" scheme="http://www.rbr.com/features/sales-marketing/18219.html" label="tech" ></category>
											<content type="html">Paragraph 4 says &amp;quot;as long as Hispanics continue to live and breed in the U.S...&amp;quot;  Breed?  That sounds like a racist slur.</content>
											
										
									</entry>
								
									<entry>
										
											<title>Carl Marcucci</title>
											<id>http://www.rbr.com/features/sales-marketing/18219.html</id>
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											<published>2009-11-09T14:48:42-06:00</published>
											<updated>2009-11-09T14:48:42-06:00</updated>
											<author>
												<name>Carl Marcucci</name>
											</author>
											<category term="tech" scheme="http://www.rbr.com/features/sales-marketing/18219.html" label="tech" ></category>
											<content type="html">From Halim:I don&amp;#039;t find anything racist regarding the usage of the word &amp;quot;breed&amp;quot; in that paragraph. The word is being used as a verb and here&amp;#039;s the definition from the dictionary:v., bred (brÄ•d), breedÂ·ing, breeds.v.tr.To produce (offspring); give birth to or hatch.Also, I can tell you that as a Hispanic person I personally don&amp;#039;t think anything of it. The context in which the word is being used, has nothing to do with a racial discussion but a marketing to Hispanics discussion. Lastly, the article was proof read by a group of multicultural people that includes several different ethnic backgrounds and no one found anything offensive about it.</content>
											
										
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