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							<title>Why we are not marketing to Hispanics effectively?</title>
							<link>http://www.rbr.com/features/sales-marketing/18219.html</link>
							<category>SALES & MARKETING</category>
							<pubDate>Tue, 03 Nov 2009 12:06:00 -0500</pubDate>
							<description>In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other</description>
							
						
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										<title>Chuck Shiflett</title>
										
										<category>SALES & MARKETING</category>
										<pubDate>Wed, 04 Nov 2009 11:41:56 -0500</pubDate>
										<description>Spanish language media should be restricted to emergency broadcasts or English leasons. We are rapidly creating the Balkanazation of America... as opposed to having a common language and culture necessary for the longterm survivival of this nation. Diversity as advocated today is NOT good.</description>
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										<title>HIspanic Advertising</title>
										
											<link>http://http://hispanic-advertising.net/</link>
										
										<category>SALES & MARKETING</category>
										<pubDate>Thu, 05 Nov 2009 10:55:16 -0500</pubDate>
										<description>Excellent points on bilingualism among the Hispanic community. I agree that only a reduced segment of the US born second or third generation Hispanics are &amp;quot;fully&amp;quot; bilingual.</description>
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										<title>JANE  HOFILENA</title>
										
										<category>SALES & MARKETING</category>
										<pubDate>Mon, 09 Nov 2009 14:52:19 -0500</pubDate>
										<description>Paragraph 4 says &amp;quot;as long as Hispanics continue to live and breed in the U.S...&amp;quot;  Breed?  That sounds like a racist slur.</description>
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										<title>Carl Marcucci</title>
										
										<category>SALES & MARKETING</category>
										<pubDate>Mon, 09 Nov 2009 15:48:42 -0500</pubDate>
										<description>From Halim:I don&amp;#039;t find anything racist regarding the usage of the word &amp;quot;breed&amp;quot; in that paragraph. The word is being used as a verb and here&amp;#039;s the definition from the dictionary:v., bred (brÄ•d), breedÂ·ing, breeds.v.tr.To produce (offspring); give birth to or hatch.Also, I can tell you that as a Hispanic person I personally don&amp;#039;t think anything of it. The context in which the word is being used, has nothing to do with a racial discussion but a marketing to Hispanics discussion. Lastly, the article was proof read by a group of multicultural people that includes several different ethnic backgrounds and no one found anything offensive about it.</description>
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