http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-12T02:07:23-06:00 http://www.rbr.com/features/sales-marketing/dan_hill_radio.html 2008-07-26T09:00:00-05:00 2008-07-26T09:00:00-05:00 Carl Marcucci Why Certain Vocal Characteristics Can Make or Break an Ad -- Each radio advertisement that goes on the air is used to deliver a message to the consumer. These messages are http://www.rbr.com/features/sales-marketing/dan_hill_radio.html 2008-08-20T20:13:38-05:00 2008-08-20T20:13:38-05:00 Bobbin Beam A well-voiced ad is also one that is well-written, and first read aloud by the writer for timing before it is given to the voice actor or narrator, so the pace is controlled. Pitch and intonation are found in casting the right person who is able to do with his/her voice what the desired response of the ad is to be.Thanks for listening,Bobbin Beam, Voice Actress