What makes a good Local Sales Manager?

Thu, 09 Feb 2012 15:14:00 -0500

The impact of a Local Sales Manager on station growth and market growth cannot be overlooked. This position should not be set up as just

Essentials for simplifying a marketing message (video)

Thu, 09 Feb 2012 09:53:00 -0500

The power of focus: It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers

How Harley Davidson Commercials Make Us Feel Like Outlaws (video)

Wed, 08 Feb 2012 10:01:00 -0500

It's time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream of

Marketing Basics Revisited

Fri, 03 Feb 2012 15:46:00 -0500

Everyone is a marketing executive. If you've ever wanted to sell something on eBay, find a job, ask for a promotion or even attract that

The Emotional Marketing Connection of Businessmen (video)

Thu, 02 Feb 2012 16:39:00 -0500

Emotional marketing expert Graeme Newell shows how some of the world's most strategic advertisers glorify stress and overwork as a career badge of honor. See

Epic Fail: Separate Digital Sales Teams

Fri, 27 Jan 2012 16:01:00 -0500

Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff in order to win online.

Marketing Physics Part III –"Frequency" Confusion

Tue, 24 Jan 2012 11:54:00 -0500

Winning Creative Awards Hurts Radio: So your station won another creative award. That’s great news! You can now post that shiny new plaque along with

Magic Numbers for Local Broadcast Sales

Mon, 23 Jan 2012 15:29:00 -0500

From our December, 2011 Manager’s Business Report (MBR): Numbers are a funny thing. For example, the number 37 is the only number (besides one) that

Marketing Physics Part II - Listening is Not Hearing

Wed, 18 Jan 2012 16:22:00 -0500

The goal of any radio station client’s creative and scheduling of their commercials is to simply produce effective campaigns so they (the client) become successful.

The Ego of Business Men (video)

Thu, 05 Jan 2012 11:23:00 -0500

What makes business men tick? Emotional marketing guru Graeme Newell explains how some men are downright proud of being busier than anyone else.