http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-12T01:55:40-06:00 http://www.rbr.com/features/sales-marketing/valerie_geller.html 2008-09-17T09:51:00-05:00 2008-09-17T09:51:00-05:00 Carl Marcucci A while back, while helping a friend clear out her aunt’s estate, (her aunt being a woman who never threw anything out http://www.rbr.com/features/sales-marketing/valerie_geller.html 2009-04-14T08:42:36-05:00 2009-04-14T08:42:36-05:00 Dave Sutherland Here, Here and Hear, Hear. Ms. Geller's comments should strike a vibrant cord with anyone who is a broadcaster, not a bean counter..oops..that leaves out most medium and large groups. For those of us who grew up with and in Radio before deregulation can appreciate the value of innovative, creative, highly personal LOCAL radio (in those days all radio was local even at 50K). Ten songs in a row with milli-second transitions is not original, innovative, engaging and best suit to talent with nothing to say anyway and besides it can be voice-tracked and used over eliminating the need to for talent anyway. If we do what Radio has always done best, the on-air talent will have the rapport with the listener to draw them to station and it's assets, particularly their websites, and make it work creatively and economically.