Vivvo CMS 4.1 http://www.rbr.com/ ©2010 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/features/viewpoints/16025.html VIEWPOINTS Tue, 28 Jul 2009 14:20:00 -0400 I'd like to respond to Richard Harker's comments (Been There. Done That) regarding Listener Driven Radio. I am a partner in LDR. I agree with http://www.gellermedia.com VIEWPOINTS Wed, 29 Jul 2009 09:34:13 -0400 McVay's comments, as usual are brilliant. You can NEVER be reminded enough about the importance of the LISTENER and how WE can best SERVE THEM. VIEWPOINTS Wed, 29 Jul 2009 10:50:03 -0400 The vast majority of terrestrial radio is consumed in the car. God forbid people are on social networking sites while listening to the radio and driving. This might work for at work (in office) and at home but you're going to eliminate a majority of listening. http://http://www.mmwin.com VIEWPOINTS Wed, 29 Jul 2009 11:50:56 -0400 Mike McVay is not only 100% correct, I think he's holding back a little bit! LDR is NOT an update of the 'request line' as Richard asserted. It starts out being everything Mike says, and then has the potential to expand well beyond, exactly the same way social networking sites like Facebook exploded on the scene and matured over time. Only radio has the power to reignite the excitement of 'broadcasting' by marrying it to the interactive experience of social networking. When radio becomes an integrated part of a social network, people can express themselves in ways that are simply not possible when confined to the Internet alone. I'd also like to point out that the entertainment value will be there even for those who cannot interact at the moment, such as those listening in cars. I believe that hearing other people interact as they bend and shape a one-to-many broadcast experience will be very entertaining! It is certainly more entertaining that song-jingle-song-liner-song-super hype promo-song. Once the audience really has some 'skin in the game,' the game will be a lot more fun for everyone. Request lines did make radio more fun for the listeners. LDR puts the listener's hands directly on the dials and, in doing so, expands the entertainment experience by quantum leaps and bounds. http://www.sunradionetwork.com VIEWPOINTS Wed, 29 Jul 2009 13:19:06 -0400 Best of luck with Listener Driven Radio and to other positive minded people like you who care and offer some ideas, products and solutions for the future. Nice article, Mike!