http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-12T03:57:07-06:00 http://www.rbr.com/media-news/advertising/political-hd-ads-break-records-in-q4.html 2012-02-10T12:45:00-06:00 2012-02-10T12:45:00-06:00 Carl Marcucci High-Definition (HD) advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report from Extreme Reach, http://www.rbr.com/media-news/advertising/buy-details-given-on-siemens-answers-campaign.html 2012-02-09T13:29:00-06:00 2012-02-09T13:29:00-06:00 Carl Marcucci Siemens is launching the next phase of its award-winning "Answers" campaign via Ogilvy & Mather with a new emphasis on the tangible impact Siemens is http://www.rbr.com/media-news/advertising/nickelodeon-strikes-new-deals-with-general-mills-target-reckitt-benckiser.html 2012-02-09T09:49:00-06:00 2012-02-09T09:49:00-06:00 Carl Marcucci The advertisers have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms.  These multi-million dollar deals will include brand http://www.rbr.com/media-news/advertising/new-siemens-effort-features-answers-video.html 2012-02-08T09:33:00-06:00 2012-02-08T09:33:00-06:00 Carl Marcucci Just after President Barack Obama singled out Siemens and its Charlotte, N.C., gas turbine plant as a positive example of job creation, Siemens is launching http://www.rbr.com/media-news/advertising/dial-global-signs-sparknet-for-ad-insertion-program-delivery.html 2012-02-08T09:04:00-06:00 2012-02-08T09:04:00-06:00 Carl Marcucci SparkNet Communications and Dial Global announced that all JACK FM network programming will now be utilizing the patented Dial Global STORQ local delivery technology. STORQ http://www.rbr.com/media-news/advertising/colorado-minnesota-missouri-caucus-spots-analyzed.html 2012-02-07T13:41:00-06:00 2012-02-07T13:41:00-06:00 Carl Marcucci Media Monitors released its study of political spots that were run in Minnesota, Colorado and Missouri leading up to its primary caucuses in each of http://www.rbr.com/media-news/advertising/clint-eastwood-chrysler-super-bowl-ad-creates-political-fallout-video.html 2012-02-07T10:22:00-06:00 2012-02-07T10:22:00-06:00 Carl Marcucci Chrysler's "Halftime in America" ad featuring Clint Eastwood has generated a high-profile debate about whether it accurately portrays the country's most economically distressed city or http://www.rbr.com/media-news/advertising/usa-today-facebook-super-bowl-ad-meter-results-are-out.html 2012-02-06T15:14:00-06:00 2012-02-06T15:14:00-06:00 Carl Marcucci The USA Today Facebook Super Bowl Ad Meter panel of viewers has named Doritos – Man's Best Friend as their favorite ad. The second quarter http://www.rbr.com/media-news/advertising/mediacom-scores-subway-for-digital.html 2012-02-06T12:19:00-06:00 2012-02-06T12:19:00-06:00 Carl Marcucci Group M’s MediaCom has been awarded US digital media in the U.S. by Subway. The appointment makes MediaCom Subway’s AOR for all planning and buying http://www.rbr.com/media-news/advertising/doritos-wins-brand-bowl-2012.html 2012-02-06T09:48:00-06:00 2012-02-06T09:48:00-06:00 Carl Marcucci According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl on NBC this year. Brand