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							<title>Broadcast Super Bowl ads drive web traffic</title>
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							<pubDate>Tue, 16 Feb 2010 16:35:00 -0500</pubDate>
							<description>A new survey released by Integrated Media Measurement Inc. found that almost a third of a group of Super Bowl viewers visited the website of one of the advertisers between the end of the game and midnight that same evening. Of a group of consumers</description>
							
						
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