http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-11T18:23:15-06:00 http://www.rbr.com/media-news/22464.html 2010-03-17T12:00:00-05:00 2010-03-17T12:00:00-05:00 Dave Seyler And that means that newspaper advertising revenue is going to come back. US Newspapers says circulation isn’t down all that much, a reduced advertiser pool means better ROI for those that remain, and further, that former newspaper http://www.rbr.com/media-news/22464.html 2010-03-18T07:00:51-05:00 2010-03-18T07:00:51-05:00 KO "...we just don’t see how it delivers much value on a local basis – something that broadcasters should be explaining to wayward former clients...." WRONG WRONG WRONG. TV + INTERNET = RESULTS. 1 + 1 = 3. Here's a quote from one our our "TV + internet" advertising clients just this week: “(yourtvwebsite).com website continues to be a successful avenue for our online marketing. We continue to see impressive results and increased traffic to our own website month after month. (yourtvwebsite).com continues to be one of our leaders in referring traffic to our website. Crossing channels with our promotional message helps drive traffic not only to our website but also into our brick & mortar stores.”Broadcasters embracing online find more success than broadcasters who bash it. Bash the internet and you will have an instant credibility gap with your own clients. http://www.rbr.com/media-news/22464.html 2010-03-18T08:25:22-05:00 2010-03-18T08:25:22-05:00 Steve Frank and our radio + LOCAL Internet is a BIG winner. Our site--all LOCAL content--and our stations dove-tail with and work beautifully together bringing real VALUE to our local audience.