http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-12T00:08:26-06:00 http://www.rbr.com/media-news/advertising/13648.html 2009-03-25T16:03:00-05:00 2009-03-25T16:03:00-05:00 Carl Marcucci At the Radio Advertising Bureau (RAB) 2009 conference, held on March 18th , in Orlando, I announced the “Radio Accountability Initiative,” which was endorsed by the RAB, and 4A’s http://www.rbr.com/media-news/advertising/13648.html 2009-03-26T08:43:25-05:00 2009-03-26T08:43:25-05:00 Steve Burgess The RAB eBiz for Media task force has included AD-ID as part of the order XML schema definition.This means that an agency stewardship system can send an electronic order to a station utilizing Ad-IDs for each order line. On the receiving side, the station's sales or traffic and billing system can ingest the order and bring the AD-ID all the way forward through to proofs of performance.More information can be found at: http://www.rab.com/public/edi_taskforce/edi_home.cfm http://www.rbr.com/media-news/advertising/13648.html 2009-04-06T14:28:55-05:00 2009-04-06T14:28:55-05:00 Richard Rowland We at ProofOFPlay / Power-Link are a part of the Ad-ID "radio Accountability Initiative. Though the Ad-Id is not soley the end all of accountability, when coupled with our technology of bringing "tangible" evidevnce of an Ad flight's performance, the Ad-ID will be a great benefit and referencial point for the industry.