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							<title>Traditional media more effective than digital</title>
							<id>http://www.rbr.com/media-news/advertising/8312.html</id>
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							<published>2008-06-25T09:05:00-05:00</published>
							<updated>2008-06-25T09:05:00-05:00</updated>
							<author>
								<name>Carl Marcucci</name>
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							<content type="html">Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich</content>
							
						
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