Political HD ads break records in Q4

Fri, 10 Feb 2012 13:45:00 -0500

High-Definition (HD) advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report from Extreme Reach,

Buy details given on Siemens "Answers" campaign

Thu, 09 Feb 2012 14:29:00 -0500

Siemens is launching the next phase of its award-winning "Answers" campaign via Ogilvy & Mather with a new emphasis on the tangible impact Siemens is

Nickelodeon strikes new deals with General Mills, Target, Reckitt Benckiser

Thu, 09 Feb 2012 10:49:00 -0500

The advertisers have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms. These multi-million dollar deals will include brand

New Siemens effort features "Answers" (video)

Wed, 08 Feb 2012 10:33:00 -0500

Just after President Barack Obama singled out Siemens and its Charlotte, N.C., gas turbine plant as a positive example of job creation, Siemens is launching

Dial Global signs SparkNet for ad insertion, program delivery

Wed, 08 Feb 2012 10:04:00 -0500

SparkNet Communications and Dial Global announced that all JACK FM network programming will now be utilizing the patented Dial Global STORQ local delivery technology. STORQ

Colorado, Minnesota & Missouri caucus spots analyzed

Tue, 07 Feb 2012 14:41:00 -0500

Media Monitors released its study of political spots that were run in Minnesota, Colorado and Missouri leading up to its primary caucuses in each of

Clint Eastwood/Chrysler Super Bowl ad creates political fallout (video)

Tue, 07 Feb 2012 11:22:00 -0500

Chrysler's "Halftime in America" ad featuring Clint Eastwood has generated a high-profile debate about whether it accurately portrays the country's most economically distressed city or

USA Today Facebook Super Bowl Ad Meter results are out

Mon, 06 Feb 2012 16:14:00 -0500

The USA Today Facebook Super Bowl Ad Meter panel of viewers has named Doritos – Man's Best Friend as their favorite ad. The second quarter

MediaCom scores Subway for digital

Mon, 06 Feb 2012 13:19:00 -0500

Group M’s MediaCom has been awarded US digital media in the U.S. by Subway. The appointment makes MediaCom Subway’s AOR for all planning and buying

Doritos wins Brand Bowl 2012

Mon, 06 Feb 2012 10:48:00 -0500

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl on NBC this year. Brand