http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-11T16:40:23-06:00 http://www.rbr.com/radio/11341.html 2008-11-17T19:14:00-06:00 2008-11-17T19:14:00-06:00 Jack Messmer Look out Arbitron! There’s a new competitor in US radio ratings – and a big one. Cumulus Media has completed its RFP process for ratings in its markets http://www.rbr.com/radio/11341.html 2008-11-18T08:56:16-06:00 2008-11-18T08:56:16-06:00 Charlie Ferguson Nielsen entering the Radio audience measurement arena is a good thing. The next thing is to make sure the agency buying software will be able to use Nielsen research to be the currency of the marketplace. I'm guessing Arbitron's widely used agency probram, "SmartPlus," isn't going to run Nielsen ratings. While our market isn't on the initial list of 50, I'd certainly entertain a presentation from Nielsen for the Traverse City/Petoskey, MI market! http://www.rbr.com/radio/11341.html 2008-11-18T18:37:47-06:00 2008-11-18T18:37:47-06:00 Mike W Stickers & once a year measurement in 2009? We might as well go back to rotary phones and dot-matrix printers – because this is a step backwards not a step forward….Advertisers want CURRENT information – they want to evaluate choices based off what is going on now – More importantly - Radio talks about competing in a digital world – a world where audience measurement is immediate - so the way to do this is by expecting people to sit at home peel a sticker off one sheet and put it on another sheet? And then go to the mailbox and mail that information back? Where is the nearest mailbox to your house? I can’t even make a guess – with email, on-line bill payment, magazines on-line – except for birthday cards/gifts and jury duty summons – if mail stopped being delivered to me tomorrow – I wouldn’t even notice – correction – I be happy – no more junk mail.If you thought a 3 month average that looked back to the past was bad - once a year measurement is a joke. Hope stations don't make any major programming changes after the survey comes out – if they do they will be hearing a lot of "your numbers are the old format, programming, etc come back when you have numbers that reflect what you have on the air.Forget about measuring programs/events that run outside the survey period – like sports, elections, x-mass music, major local news events etc.Radio has been battling an image that it is old - that it isn't as cutting edge or as hip as digital media - well a once a year "sticker" measurement system doesn't do a lot to help that image problem. http://www.rbr.com/radio/11341.html 2009-06-17T19:11:53-05:00 2009-06-17T19:11:53-05:00 Thomas McDaniel I was asked to participate in the radio survey for the Nielsen Radio for the Macon Georgia area. I received all the materials containing instructions and listening logs for me to fill out for a week. My son and I completed all the information as requested and mailed it back in by the requested date. As of this date June 17, 2009, have not received the payment I was promised and it’s been quite some time now. I was wondering how I might find out why I have not received what I was promised to do the survey for Nielsen.