Vivvo CMS 4.1 http://www.rbr.com/ ©2010 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/radio/18243.html Radio News Tue, 03 Nov 2009 16:12:00 -0500 Radio revenues fell fast from their 2006 peak, but Cumulus Media CEO Lew Dickey told Wall Street analysts Tuesday that retracing that lost http://doorcountydailynews.com Radio News Wed, 04 Nov 2009 06:23:57 -0500 I come down on the David Field side of argument for two reasons; newspapers are in serious danger, especially in markets like mine that are so small our clients think Dunn and Bradstreet is an interesection. Newspapers have traditionally garnered 50 to 75% of local advertising. That's no longer the case. Newspaper circulation and ad revenue is down in many markets by 30% and more. The second reason I'm as optimistic as a hungry mosquito in a nudist camp about radio in 20l0 is because every local advertising dollar in this economy is at play. Clients will no longer do what they always have done before just because it's they way they always did it. The definition of insanity is doing the same things over and over and expecting different results. Our clients are not nuts. That's opportunity for radio and why we have the greatest reasons for optimism in my 33 years in the business. Radio News Wed, 04 Nov 2009 07:29:42 -0500 Who's right? They both are. Field thinks his stations will rebound nicely so they probably will.Dickey, a few weeks ago, was commenting that his units were maintaining previously levels, but his stations were getting less income from those units. That means Dickey's stations dropped their rates and made lottsa deals. Lew is right when he says it will take a long time to recover from that. Nothing new in this picture. Radio News Wed, 04 Nov 2009 16:58:33 -0500 It's nice to see that Lew is planning to put "50 more bodies" on the street!Of course 49 of them will be run into the ground and chewed up by his system. Now that's what I call the definition of insanity!Been there. Seen him do that!Mike Mitchell