http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-12T02:35:24-06:00 http://www.rbr.com/radio/radio_ratings/understanding_ppm_conversions.html 2008-04-27T07:19:00-05:00 2008-04-27T07:19:00-05:00 RBR/TVBR When I have to explain this new measurement paradigm I have found that by first explaining a bit of media math 101 it helps gain a better understanding of PPM audience translations. http://www.rbr.com/radio/radio_ratings/understanding_ppm_conversions.html 2009-11-08T09:29:29-06:00 2009-11-08T09:29:29-06:00 Dan kiburz I was very impressed with your article and unless you object I will have a link to it on my newsletter site at http://phoenixbroadcasting.com/newsletter.htm