Vivvo CMS 4.1 http://www.rbr.com/ ©2010 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/radio/radio_ratings/understanding_ppm_conversions.html RADIO RATINGS Sun, 27 Apr 2008 08:19:00 -0400 When I have to explain this new measurement paradigm I have found that by first explaining a bit of media math 101 it helps gain a better understanding of PPM audience translations. http://phoenixbroadcasting.com RADIO RATINGS Sun, 08 Nov 2009 10:29:29 -0500 I was very impressed with your article and unless you object I will have a link to it on my newsletter site at http://phoenixbroadcasting.com/newsletter.htm