http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.1 2012-02-11T17:47:44-06:00 http://www.rbr.com/tv-cable/15353.html 2009-06-23T16:53:00-05:00 2009-06-23T16:53:00-05:00 Jack Messmer The Portable People Meter (PPM) isn’t just for radio anymore. Arbitron today announced the “ARB-TV Suite of Video Measurement Solutions” which will http://www.rbr.com/tv-cable/15353.html 2009-06-25T02:10:05-05:00 2009-06-25T02:10:05-05:00 Mediaman Arbitron has some work to do if out-of-home tv viewing is going to be a trading currency which is acceptable to advertisers: - Guarantee that no double counting is made, ie that in-home viewing is counted as ooh- Find a solid way to deduct the largest out-of-home portion, ie viewing in other people's homes (measured as in-panel-home guest-viewing) which is already in the in-home tv ratings in many markets This will not be easy. A nice-to-have service during major sports events, but not more imho.