Vivvo CMS 4.1 http://www.rbr.com/ ©2010 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/tv-cable/15353.html TV/Cable News Tue, 23 Jun 2009 17:53:00 -0400 The Portable People Meter (PPM) isn’t just for radio anymore. Arbitron today announced the “ARB-TV Suite of Video Measurement Solutions” which will TV/Cable News Thu, 25 Jun 2009 03:10:05 -0400 Arbitron has some work to do if out-of-home tv viewing is going to be a trading currency which is acceptable to advertisers: - Guarantee that no double counting is made, ie that in-home viewing is counted as ooh- Find a solid way to deduct the largest out-of-home portion, ie viewing in other people's homes (measured as in-panel-home guest-viewing) which is already in the in-home tv ratings in many markets This will not be easy. A nice-to-have service during major sports events, but not more imho.