Thanks to strong performances by HELL’S KITCHEN, MASTERCHEF and FOX SATURDAY BASEBALL, FOX won the Independence Day holiday week among Adults 18-49. Overall, last week FOX had:
· 8 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN- MON (No. 4), MASTERCHEF- MON (No. 5), MASTERCHEF- TUE (No. 8 tie), HELL’S KITCHEN- TUE (No. 8 tie), FAMILY GUY 930P (No. 11), FAMILY GUY (No. 14), THE CHOICE (No. 15) and THE SIMPSONS 830P (No. 19).
· 10 of the Top 20 programs among Adults 18-34: FAMILY GUY 930P (No. 3), FAMILY GUY (No. 4 tie), MASTERCHEF- MON (No. 4 tie), HELL’S KITCHEN- MON (No. 6), THE CHOICE (No. 7), HELL’S KITCHEN- TUE (No. 9), THE SIMPSONS 830P (No. 11 tie), MASTERCHEF- TUE (No. 11 tie), THE SIMPSONS (No. 14) and TAKE ME OUT (No. 17).
· 9 of the Top 20 programs among Teens: FAMILY GUY 930P (No. 2), FAMILY GUY (No. 5), THE SIMPSONS 830P (No. 6), THE SIMPSONS (No. 9), MASTERCHEF- MON (No. 10), MASTERCHEF- TUE (No. 13 tie), HELL’S KITCHEN- MON (No. 13 tie), THE CHOICE (No. 13 tie) and TAKE ME OUT (No. 17).
· 1 of the Top 20 programs among Teens: HELL’S KITCHEN- MON (No. 17).
Nightly and Program Highlights
MONDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.4/8, 5.8 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.3/7, 5.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.4/7, 5.7 Mil Total Viewers)
On Monday, FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.
HELL’S KITCHEN delivered a 2.4/8 in Adults 18-49 and was up +2% in Total Viewers (5.8 vs. 5.7 Mil.) HELL’S KITCHEN ranked No. 1 in its 8pm hour in Adults 18-49 and Adults 25-54.
MASTERCHEF followed with a 2.3/7, up +5% from the previous week in Adults 18-49 and up +4% in Total Viewers (5.5 vs. 5.3 Mil.).
TUESDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.0/8, 5.1 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.0/7, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.0/7, 5.1 Mil Total Viewers
FOX won Tuesday night among Adults 18-49 and Adults 18-34.
HELL’S KITCHEN delivered a 2.0/8 and was the No. 1 program of the night among Adults 18-34 (tie), Men 18-49 (tie) and Men 18-34.
MASTERCHEF posted a 2.0/7 at 9pm and ranked No. 1 in its hour among Men 18-49 (tie) and Men 18-34.
WEDNESDAY
8:00-8:30 NEW GIRL (RS): (A18-49: 0.6/3, 1.7 Mil Total Viewers)
8:30-9:00 NEW GIRL (RS): (A18-49: 0.6/2, 1.5 Mil Total Viewers)
9:00-9:30 NEW GIRL (RS): (A18-49: 0.5/2, 1.3 Mil Total Viewers)
9:30-10:00 NEW GIRL (RS): (A18-49: 0.6/2, 1.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.6/2, 1.4 Mil Total Viewers)
Airing a night of NEW GIRL encores for July 4th, FOX ranked third on Wednesday night in Adults 18-49 (tie) and second in Adults 18-34.
THURSDAY
8:00-8:58 TAKE ME OUT: (Adults 18-49: 1.2/4, 3.1 Mil Total Viewers)
8:58-10:00 THE CHOICE: (Adults 18-49: 1.6/5, 3.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.4/5, 3.5 Mil Total Viewers)
On Thursday, FOX won the night among Adults 18-34 and Teens (tie) and ranked No. 2 among Adults 18-49.
At 8pm TAKE ME OUT posted a 1.2/4, up +20% from the previous week. TAKE ME OUT delivered its highest Adults 18-34 rating ever and ranked No. 2 in its hour among Adults 18-49, Adults 18-34 and Teens.
THE CHOICE followed with a 1.6/5, up +33% from the previous week. In Adults 18-34, THE CHOICE tied its premiere as its highest rating ever (1.7). In addition, THE CHOICE was the highest-rated program of the night among Adults 18-34 (tie).
FRIDAY
8:00-9:00 HOUSE (R): (Adults 18-49: 0.5/2, 1.8 Mil Total Viewers)
9:00-10:00 BONES (R): (Adults 18-49: 0.5/2, 2.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.5/2, 1.9 Mil Total Viewers)
FOX aired encores of HOUSE (0.5/2) and BONES (0.5/2) on Friday night.
SATURDAY
8:00-10:57 FOX SATURDAY BASEBALL: (A18-49: 1.0/4, 3.8 Mil Total Viewers)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens (tie) and all key male demos with FOX SATURDAY BASEBALL.
SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 0.7/2, 1.7 Mil Total Viewers)
7:30-7:59 THE CLEVELAND SHOW (R): (A18-49: 0.8/3, 2.0 Mil Total Viewers)
7:59-8:30 THE SIMPSONS (R): (A18-49: 1.2/4, 3.0 Mil Total Viewers)
8:30-9:00 THE SIMPSONS (RP): (A18-49: 1.3/4, 3.1 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (A18-49: 1.7/5, 3.6 Mil Total Viewers)
9:30-10:00 FAMILY GUY (RP): (A18-49: 1.8/5, 3.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.3/4, 2.9 Mil Total Viewers)
FOX won Sunday night in Adults 18-34 and Teens and ranked #2 in Adults 18-49 with encores of AMERICAN DAD (0.7/2), CLEVELAND (0.8/3), THE SIMPSONS (1.2/4), THE SIMPSONS 8:30p (1.3/4), FAMILY GUY (1.7/5) and FAMILY GUY 9:30p (1.8/5).
The encores of FAMILY GUY at 9:30p and 9p were the top two highest-rated programs of the night in Adults 18-49, Adults 18-34 and Teens.
JULY 2 – 8, 2012
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.3/4 FOX 1.1/5 FOX 3.5
ABC 1.1/4 ABC 0.8/3 ABC 4.0
CBS 0.9/3 CBS 0.5/2 CBS 5.3
NBC 1.2/4 NBC 0.8/3 NBC 4.9
(source: Fox)
