Football crushes the competition

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NBC’s “NFL Kickoff” game on Thursday night was the highest rated regular season primetime NFL game in 13 years in the preliminary metered market ratings.

Thursday Overnight Nielsen ratings
Ratings/Share
NBC
UNIVISION
CBS
UNIVISION
ABC
FOX
Adults 18-49
8.8/24
1.6/4
1.6/4
1.5/4
1.3/3
0.9/2
Adults 18-34
8.3/24
1.8/5
1.3/4
1.6/5
1.0/3
0.7/2
Total Viewers (millions)
22.904
3.730
6.784
3.459
4.960
3.496

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