Football crushes the competition

NBC’s “NFL Kickoff” game on Thursday night was the highest rated regular season primetime NFL game in 13 years in the preliminary metered market ratings.

Thursday Overnight Nielsen ratings Ratings/Share Adults 18-49 8.8/24 1.6/4 1.6/4 1.5/4 1.3/3 0.9/2 Adults 18-34 8.3/24 1.8/5 1.3/4 1.6/5 1.0/3 0.7/2 Total Viewers (millions) 22.904 3.730 6.784 3.459 4.960 3.496

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