Four-week high for Apprentice

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NBCSunday Results:

  • From      9-11 p.m. ET,      “The Celebrity      Apprentice”      (2.0/5 in 18-49, 6.5 million viewers overall) won its time period in adults 18-49 among ABC, CBS, NBC      and Fox      with the highest “Apprentice”      18-49 rating in four weeks      (since March 11).        In total viewers, it’s      currently the biggest “Celebrity Apprentice” audience in five weeks (since      March 4), pending updates.  Versus its 8-11 p.m. telecast      of the prior week,      “Celebrity      Apprentice”      is up 11 percent in 18-49      rating (2.0 vs. 1.8) and up 9 percent in total viewers      (6.480 million vs. 5.964 million).  This      week’s “Apprentice”      built on NBC’s results in the      prior hour from 8-9 p.m. by 100 percent in 18-49 rating.
  • From its first half-hour to its fourth, “Celebrity Apprentice” grew by 50 percent in 18-49 rating (to a 2.4 from a 1.6), with strong growth throughout the two-hour time period.  The half-hour track was: 1.6, 1.8, 2.2, 2.4.  In total viewers, “Celebrity Apprentice” grew from its first half-hour to its fourth by 28 percent or 1.6 million persons (to 7.4 million from 5.8 million).  In the 10:30 lead-in to local news, “Celebrity Apprentice” delivered a 50 percent margin of victory in the key news demo of adults 25-54 (with a 3.3 rating vs. a 2.2 for ABC’s second-place “GCB”).  “Apprentice” was also #1 in the 10:30 half-hour among ABC, CBS and NBC in all other key demographics.
  • For      its second hour from 10-11 p.m. ET, “The Celebrity Apprentice” is #1 among ABC, CBS and NBC in all key demographics – adults, men and women 18-34, 18-49 and 25-54      (pending updates)..
  • From      7-8 p.m. ET, “Dateline NBC” (1.0/3 in 18-49, 5.0 million viewers overall) matched its 18-49 rating      of the prior      two weeks and grew week to week in total viewers by 7      percent (4.981 million vs. 4.655 million).  In the time period, “Dateline” is currently tied for #2      among ABC, CBS, NBC and Fox in adults 18-49.  From its first half-hour to its second, “Dateline” grew      by 11 percent in 18-49 rating (to a 1.0 from a 0.9) and 19 percent in total viewers (5.4 million vs. 4.5      million).
  • From      8-9 p.m. ET, “Harry’s Law” (1.0/3 in 18-49, 7.6 million      viewers overall) grew versus its prior telecast by 25 percent in 18-49      rating (to a 1.0 from a 0.8).  This week’s telecast grew from      its first half-hour to its second by 11 percent in 18-49 rating (to      a 1.0 from a 0.9) and 14 percent or 1.0 million persons in total viewers (8.1 million      vs. 7.1 million).  Versus NBC’s non-sports average in the time period      last season, “Harry’s Law” is up 59 percent in total viewers      (7.579 million vs. 4.756 million).
  • “Harry’s Law” is #2 in the hour among ABC, CBS, NBC and Fox in total viewers.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


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