Fox’ ‘American Idol’ comes in behind NBC’s ‘Olympics’

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Last night’s, Thursday 2/25/10,  AMERICAN IDOL Thursday Results Show posted a 6.4/17 and drew 17.8 million total Viewers, dominating the Vancouver Olympics telecast by +45% among Adults 18-49, +77% among Adults 18-34, and +96% among Teens in head-to-head competition. IDOL won the hour among Adults 18-49, Adults 18-34, Teens and virtually all key demos.


Through eight hours in head-to-head competition AMERICAN IDOL is outperforming the games by +55% among Adults 18-49, +87% among Adults 18-34, +99% among Teens and +6% in Total Viewers

So far this season, AMERICAN IDOL’s average is on par with the same weeks last year (Most Current vs. the comparable Most Current), retaining 93% of its audience among Adults 18-49, 94% among Adults 18-34, 96% among Teens and 94% in Total Viewers

At 9pm, a special KITCHEN NIGHTMARES posted a 3.5/9 in the adult demo and drew 7.7 million Total Viewers, its second highest-rated/most-watched telecast ever. KITCHEN NIGHTMARES ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens.

FOX came in second for the night with a 4.9/13 (the network’s highest-rated Thursday this season) and placed No. 1 for the night among Adults 18-34 and Teens

Competition
New ABC drama The Deep End (1.1/3) matched its lowest original rating to date, falling -27% from its prior average this season (1.5/4).  Repeats of Grey’s Anatomy (1.3/4) and Private Practice (1.1/3) followed.

At 8p, the third episode of CBS’ Survivor: All-Stars (3.7/10) continued its weekly decline (4.5/12 > 3.9/11 > 3.7/10).  Special repeats of The Mentalist (2.2/6) and CSI (1.8/5) ran at 9p and 10p.

Night fourteen of NBC’s Vancouver Olympics delivered a 5.8/16 from 8-11p, down -17% among Adults 18-49 and down -9% in Total Viewers from last Thursday.  In addition, last night’s telecast was also down -28% among Adults 18-49 and down -12% in Total Viewers from the same Thursday of the Torino Games (2/23/06).

Live+Same Day Nielsen Ratings

(source: information provided by FOX)


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