FOX GOES LONG TO SCORE BROADCAST’S HIGHEST RATED WEEK IN TWO SEASONS!
Impressive performances from AMERICAN IDOL, BONES and the record-breaking NFC CHAMPIONSHIP GAME brought FOX a dominant 8.8/23 among Adults 18-49, winning the week and marking the highest rated week for any network in the past two broadcast seasons among Adults 18-49, Adults 18-34 and Total Viewers. FOX outperformed its combined 4-network competition by +26% and beat nearest competitor (CBS) by a whopping +267%. FOX continues to rank No. 1 for the season with an overall 3.6/10 among Adults 18-49 and a +16% lead over No. 2 CBS.
Monday’s second night of the 24 premiere posted a solid 3.5/8 among Adults 18-49 and showed growth throughout the night, with its final half hour outperforming its first half hour by +12% among Adults 18-49 and +8% in Total Viewers.
On Tuesday night, AMERICAN IDOL and a special encore presentation of action-packed HUMAN TARGET brought in strong numbers for the network, leading FOX to win the night among Adults 18-49, Adults 18-34, Adults 25-54, Total Viewers and key male and female demos.
Week two of AMERICAN IDOL posted an impressive 10.1/27 among Adults 18-49, marking a +11% increase among Adults 18-49 over last year’s week two Tuesday telecast.
AMERICAN IDOL outperformed the combined 4-network competition in the 8p hour by a substantial +41% among Adults 18-49, +70% among Adults 18-34, +136% in Teens and +3% in Total Viewers.
The 9pm encore of the HUMAN TARGET preview event showed considerable growth over its preview telecast last Sunday, making gains of +14% among Adults 18-49, +41% among Adults 18-34 and +36% in Teens.
On Wednesday night, AMERICAN IDOL and the series premiere of HUMAN TARGET proved to be a solid combination, winning the night once again among Adults 18-49, Adults 18-34/25-54, Teens, Total Viewers and key male and female demos. FOX dominated its closest competitor of the night (CBS) by +106% among Adults 18-49, +162% among Adults 18-34, +309% among Teens and +63% in Total Viewers.
The week two Wednesday performance of AMERICAN IDOL posted a strong 9.9/27 among Adults 18-49, up +1% from last year’s equivalent telecast and up +4% in Total Viewers.
AMERICAN IDOL outperformed the combined 4-net competition in the 8p hour by +80% among Adults 18-49, +107% among Adults 18-34, +213% in Teens and +46% in Total Viewers.
HUMAN TARGET delivered a 3.4/9 in the 9pm hour and showed gains over it’s Sunday preview, increasing +17% among Adults 18-49, +41% among Adults 18-34, and +4% in Total Viewers.
Thursday night’s performances of fan-favorites BONES and FRINGE delivered impressive numbers and contributed to the network’s highest rated Thursday night of the season among Adults 18-49, Adults 18-34 and Total Viewers (excluding sports).
BONES posted a record-breaking 3.5/10 among Adults 18-49, its highest Thursday rating ever and its highest numbers on any night of the week in over a year.
Thursday night also marked the first time ever that an original episode of BONES has out-performed an original episode of CSI for the night.
FRINGE also brought in a solid rating of 2.6/7 among Adults 18-49.
Sunday night’s nail-biter NFC CHAMPIONSHIP GAME between the New Orleans Saints and the Minnesota Vikings delivered an extraordinary 21.3/49 rating among Adults 18-49, and was watched by an astounding 57.9 million viewers, making it the most watched conference championship game in almost 30 years, and the largest audience for such a game ever for FOX. The network won the night among Adults 18-49, Adults 18-34/25-54, Teens, Total Viewers and all key demos. FOX posted its highest rated non-Super Bowl night ever among Adults 18-49 and Total Viewers.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/10/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 1/10 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 4.6/12 5.6/14 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.6/8 3.3/9 +27%
Fringe 2.1/5 2.8/7 +33%
Dollhouse 0.9/3 1.3/4 +44%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 1/10/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 1/10 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 12.0 14.0 +17%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.2 10.7 +16%
Fringe 5.6 7.3 +30%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 7 of the Top 20 programs among Adults 18-49: FOX NFC CHAMPIONSHIP GAME (No. 1), AMERICAN IDOL TUES (No. 2), AMERICAN IDOL WED (No. 3), FOX NFC CHAMPIONSHIP POST GAME (No. 4), 24 (No. 16 tie), BONES (No. 16 tie) and HUMAN TARGET (No. 20).
FOX had 6 of the Top 20 programs among Adults 18-34: FOX NFC CHAMPIONSHIP GAME (No. 1), AMERICAN IDOL TUES (No. 2), AMERICAN IDOL WED (No. 3), FOX NFC CHAMPIONSHIP POST GAME (No. 4), BONES (No. 16) and 24 (No. 19).
FOX had 8 of the Top 20 programs among Teens: FOX NFC CHAMPIONSHIP GAME (No. 1), AMERICAN IDOL TUES (No. 2), AMERICAN IDOL WED (No. 3), FOX NFC CHAMPIONSHIP POST GAME (No. 4), BONES (No. 6), HUMAN TARGET PREMIERE ENCORE 1/19 (No. 8), HUMAN TARGET (No. 9) and FRINGE (No. 17).
FOX had 7 of the Top 20 programs in Total Viewers: FOX NFC CHAMPIONSHIP GAME (No. 1), AMERICAN IDOL WED (No. 2), AMERICAN IDOL TUES (No. 3), FOX NFC CHAMPIONSHIP POST GAME (No. 4), BONES (No. 15), 24 (No. 16) and HUMAN TARGET (No. 18).
Week 12/28/09-1/03/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 18 – 24, 2010
MONDAY
8:00-10:00 24 (P): (A18 49: 3.5/8, 11.1 Mil Total Viewers)
The second night of ‘24’ posted a 3.5/8 among Adults 18-49 and showed growth throughout the night, gaining in its last half hour vs. its first among Adults 18-49 (+12%, 3.7 vs. 3.3) and in Total Viewers (+8%, 11.5 vs. 10.6 Mil).
FOX ranked No. 2 for the night among Adults 18-49, No. 3 among Adults 18-34 and No. 1 in Men 18-49 and Men 18-34.
TUESDAY
8:00-9:01 AMERICAN IDOL: (A18 49: 10.1/27, 26.4 Mil Total Viewers)
9:01-10:00 HUMAN TARGET (RS): (A18 49: 3.3/9, 8.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 6.7/18, 17.8 Mil Total Viewers)
Week two of AMERICAN IDOL-TUE posted a 10.1/27 among Adults 18-49, up +11% versus last year’s Tuesday week 2 telecast on 1/20/09 (9.1/22). AMERICAN IDOL was also up compared to last year’s Tuesday week 2 telecast by +11% among Adults 18-34 (9.0/28 vs. 8.1/22) and +16% in Total Viewers (26.4 vs. 22.8 Mil).
AMERICAN IDOL showed impressive retention compared to its prior Wednesday’s telecast, including 100% among Adults 18-49 (10.1/27 vs. 10.1/27), 100% among Adults 18-34 (9.0/28 vs. 9.0/27), 103% among Teens (7.8/27 vs. 7.6/26) and 100% in Total Viewers (26.4 vs. 26.4 Mil).
AMERICAN IDOL outperformed the combined 4-net competition in the 8p hour by a substantial +41% among Adults 18-49 10.1 vs. 7.0 for ABC/CBS/NBC/CW), +70% among Adults 18-34 (9.0 vs. 5.3), +136% in Teens (7.8 vs. 3.3) and +3% in Total Viewers (26.4 vs. 25.7 Mil.)
AMERICAN IDOL won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.
At 9p an encore presentation of the HUMAN TARGET premiere showed considerable growth versus its telecast last Sunday, gaining +14% among Adults 18-49 (3.3/9 vs. 2.9/7), +41% among Adults 18-34 (2.4/7 vs. 1.7/5) and +36% in Teens (1.9/7 vs. 1.4/5).
HUMAN TARGET ranked No. 2 in the 9p hour among Adults 18-49, Adults 18-34, Adults 25-54 and Teens and No. 1 in Men 25-54.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.
FOX dominated the next highest rated network for the night with advantages of +97% among Adults 18-49 (6.7/18 vs. 3.4/9 for NBC), +100% among Adults 18-34 (5.8/17 vs. 2.9/9 for NBC), +250% among Teens (4.9/18 vs. 1.4/5 for NBC) and +48% in Total Viewers (17.8 vs. 12.0 for CBS).
WEDNESDAY
8:00-9:00 AMERICAN IDOL: (A18 49: 9.9/27, 26.9 Mil Total Viewers)
9:00-10:00 HUMAN TARGET (P): (A18 49: 3.4/9, 10.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 6.6/18, 18.7 Mil Total Viewers)
Week two of AMERICAN IDOL-WED posted a 9.9/27 among Adults 18-49, up +1% from last year’s Wednesday week 2 telecast on 1/21/09 (9.8/25) and up +4% in Total Viewers (26.9 vs. 25.9 Mil).
AMERICAN IDOL’s average so far this year with four telecasts is right in-line with last year’s average with retention of 97% among Adults 18-49 (10.7/28 vs. 11.0/27), 98% among Adults 18-34 (9.5/28 vs. 9.7/26) and 98% in Total Viewers (27.8 vs. 28.4 Mil).
AMERICAN IDOL also showed impressive retention compared to Tuesday’s telecast, including 98% among Adults 18-49 (9.9/27 vs. 10.1/27), 97% among Adults 18-34 (8.7/27 vs. 9.0/28) and gained +2% in Total Viewers (26.9 vs. 26.4 Mil).
AMERICAN IDOL outperformed the combined 4-net competition in the 8p hour by a substantial +80% among Adults 18-49 (9.9 vs. 5.5 for ABC/CBS/NBC/CW), +107% among Adults 18-34 (8.7 vs. 4.2), +213% in Teens (7.2 vs. 2.3) and +46% in Total Viewers (26.9 vs. 18.4 Mil).
AMERICAN IDOL won the 8p hour among Adults 18-49, Adults 18-34/25-54, Total Viewers, Teens, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.
At 9p HUMAN TARGET showed considerable growth versus its preview last Sunday, gaining +17% among Adults 18-49 (3.4/9 vs. 2.9/7), +41% among Adults 18-34 (2.4/7 vs. 1.7/5) and +4% in Total Viewers (10.5 vs. 10.1 Mil).
HUMAN TARGET ranked No. 3 in the 9p hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
FOX won the night in Adults 18-49, Adults 18-34/25-54, Total Viewers, Teens, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.
FOX dominated the next highest rated network for the night, CBS with advantages of +106% among Adults 18-49 (6.6/18 vs. 3.2/9), +162% among Adults 18-34 (5.5/17 vs. 2.1/6), +309% among Teens (4.5/15 vs. 1.1/4) and +63% in Total Viewers (18.7 vs. 11.5).
THURSDAY
8:00-9:00 BONES: (A18 49: 3.5/10, 12.0 Mil Total Viewers)
9:00-10:00 FRINGE: (A18 49: 2.6/7, 6.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 3.1/8, 9.4 Mil Total Viewers)
BONES posted a 3.5/10 among Adults 18-49, its highest Thursday rating ever and its highest on any night of the week in over a year (since Wed., 11/12/08). BONES also delivered its highest rated Adults 18-34 (2.9/9) in over one year (since 11/12/08) and its highest Total Viewers (12.0) in nearly three years (since 2/14/07).
This is the first time an original BONES has ever out-rated an original CSI for the night, while BONES was also the highest rated procedural of the night, beating both CSI (3.1/8) and The Mentalist (3.1/8) among Adults 18-49.
BONES outperformed last week by +6% among Adults 18-49 (3.5/10 vs. 3.3/10), and it grew over its prior season average by +30% among Adults 18-49 (3.5/10 vs. 2.7/8), +32% among Adults 18-34 (2.9/9 vs. 2.2/7) and +29% in Total Viewers (12.0 vs. 9.3 Mil.)
BONES won its 8p hour among Adults 18-49, Adults 18-34/25-54, Total Viewers, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.
At 9p FRINGE delivered a 2.6/7 among Adults 18-49, flat versus last week’s performance, yet it displayed marked gains vs. its prior season average, including +24% among Adults 18-49 (2.6/7 vs. 2.1/5), +38% among Adults 18-34 (2.2/6 vs. 1.6/5) and +21% in Total Viewers (6.9 vs. 5.7 Mil.)
FRINGE posted its highest rating of the season among Adults 18-34 and tied as its second highest of the season in Adults 18-49.
FRINGE ranked No. 4 in the 9p hour among Adults 18-49 and No. 3 in Adults 18-34.
FOX posted its highest rated Thursday night of the season among Adults 18-49, Adults 18-34 and Total Viewers (excluding sports).
So far this season FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks, increasing +26% among Adults 18-49 (2.4/7 vs. 1.9/5), +18% among Adults 18-34 (2.0/6 vs. 1.7/5) and +71% in Total Viewers (7.7 vs. 4.5 Mil.)
FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in Teens, Men 18-49 and Men 18-34/25-54.
FRIDAY
8:00-10:00 HAITI RELIEF TELETHON (S): SUSTAINED
SATURDAY
8:00-8:30 COPS: (A18 49: 2.0/7, 6.0 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18 49: 2.2/7, 6.5 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.8/6, 5.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.9/6, 5.9 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked No. 1 in their respective half hours among Adults 18-49, Total Viewers, Adults 18-34 and all key demos.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 18-34 and all key demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Total Viewers, Adults 18-34 and all key demos.
SUNDAY
6:46-10:27 NFC CHAMPIONSHIP (VIKINGS & SAINTS) (S): (A18 49: 21.3/49, 57.9 Mil Total Viewers)
10:27-11:02 NFC CHAMPIONSHIP POST-GAME (S): (A18 49: 9.5/24, 23.8 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18 49: 19.9/46, 54.0 Mil Total Viewers)
The NFC CHAMPIONSHIP GAME on FOX posted a 21.3/49 among Adults 18-49 from 6:46-10:27p. FOX delivered the second most-watched NFL Conference Championship Game in history.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and all key demos. FOX posted its highest rated non-Super Bowl night ever among Adults 18-49 and Total Viewers.
JANUARY 18 – 24, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 8.8/23 FOX 7.4/22 FOX 24.4
ABC 2.1/6 ABC 1.8/5 ABC 6.3
CBS 2.4/6 CBS 1.6/5 CBS 9.6
NBC 1.7/4 NBC 1.4/4 NBC 5.3
NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 18 – 24, 2010
(source: data and information provided by FOX)
