FOX dominates week among 18-49, 18-34, Teens

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FOXFOX posted another victory last week among Adults 18-49, Adults 18-34 and Teens and once again delivered the week’s No. 1 show in the core adult demo, AMERICAN IDOL.  Averaging a 2.2/7 in the core adult demo last week, FOX beat the No. 2 network (CBS) by a larger margin among Adults 18-49 (+16%) than the previous week and dominated the No. 2 networks among young adults (NBC and ABC) by +42%.


In addition, last week marked the sixth consecutive week that AMERICAN IDOL has out-rated NBC’s The Voice among Adults 18-49 and Total Viewers.

Season to date, FOX is averaging a 3.2/9 among Adults 18-49 and remains No. 1 in that core demographic as well as Adults 18-34 and Teens.  Key highlights from last week include:

·         FOX had 4 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 3), NEW GIRL (No. 15) and GLEE (No. 20).

·         7 of the Top 20 programs among Adults 18-34: AMERICAN IDOL-Wed (No. 3), NEW GIRL (No. 4), AMERICAN IDOL-Thurs (No. 8), GLEE (No. 13), BONES (No. 16), FOX 25TH ANNIVERSARY SPECIAL (No. 17 tie) and HOUSE (No. 17 tie).

·         8 of the Top 20 programs among Teens: AMERICAN IDOL-Wed (No. 1 tie), GLEE (No. 1 tie), AMERICAN IDOL-Thurs (No. 3), TOUCH (No. 9), NEW GIRL (No. 11), BONES (No. 15 tie), FOX 25TH ANNIVERSARY SPECIAL (No. 15 tie) and RAISING HOPE (No. 20).

·         2 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 2) and AMERICAN IDOL-Thurs (No. 4).

Nightly and Program Highlights

MONDAY

8:00-9:00     BONES: (Adults 18-49: 2.2/6, 7.2 Mil Total Viewers)

9:00-10:00   HOUSE: (Adults 18-49: 2.0/5, 5.6 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.1/6, 6.4 Mil Total Viewers)

With originals of BONES and HOUSE, FOX ranked No. 4 for the night among Adults 18-49 and No. 2 among Adults 18-34.

TUESDAY

8:00-9:00     GLEE: (A18-49: 2.4/8, 6.2 Mil Total Viewers)

9:00-9:31     NEW GIRL: (A18-49: 2.7/7, 5.2 Mil Total Viewers)

9:31-10:00   RAISING HOPE: (A18-49: 1.8/5, 3.8 Mil Total Viewers)

8:00-10:00   FOX PRIME: (A18-49: 2.3/7, 5.4 Mil Total Viewers)

FOX won the night in Adults 18-34 and Teens and ranked #2 among Adults 18-49. Among Adults 18-34, FOX outperformed NBC, the night’s #2 network, by +28% (2.3/8 vs. 1.8/6). FOX has now ranked #1 for 14 consecutive Tuesday nights among Adults 18-34.

At 8p GLEE posted a 2.4/8. GLEE was the #1 program of the night among Teens. GLEE won the 8p hour among Adults 18-34 and Teens, ranking #2 among Adults 18-49.

NEW GIRL did a 2.7/7 at 9p. NEW GIRL was the #1 program of the night among Adults 18-34, ranking #1 in its half-hour among Adults 18-34 and #2 among Adults 18-49.

RAISING HOPE delivered a 1.8/5 at 930p. RAISING HOPE ranked #2 in its half-hour among Adults 18-34.

WEDNESDAY

8:00-10:00   AMERICAN IDOL: (Adults 18-49: 4.8/14, 16.9 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens, and all key demos. FOX beat its nearest competitor on the night by +100% among Adults 18-49 (4.8/14 vs. 2.4/7 for ABC) and +114% among Total Viewers (16.9 vs. 7.9 Mil for CBS). FOX has now won 14 consecutive Wednesdays among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, and Teens.

After a judge’s save last Thursday, a second ‘Top 7 Finalists Perform’ telecast of AMERICAN IDOL did a 4.8/14 with Adults 18-49. AMERICAN IDOL outperformed Monday’s telecast of The Voice for the sixth straight week among Adults 18-49 (+30%, 4.8/14 vs. 3.7/10) and for the eleventh straight week among Total Viewers (+69%, 16.9 vs. 10.0 Mil).

AMERICAN IDOL was the #1 program of the night among Adults 18-49, Total Viewers, Adults 25-54, and Teens, outperforming the night’s #2 program by +17% among Adults 18-49 (4.8/14 vs. 4.1/11 for ABC’s Modern Family) and +66% among Total Viewers  (16.9 vs. 10.2 Mil for ABC’s Modern Family).

AMERICAN IDOL grew in its last half-hour vs. its first by +9% in Adults 18-49 (4.8 vs. 4.4) and +14% in Total Viewers (17.3 vs. 15.2 Mil).

THURSDAY

8:00-9:00     AMERICAN IDOL: (Adults 18-49: 4.0/13, 15.0 Mil Total Viewers)

9:00-10:00   TOUCH: (Adults 18-49: 2.1/6, 7.3 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 3.0/9, 11.2 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, and Teens, outperforming its nearest competitors by +36% among Adults 18-49 (3.0/9 vs. 2.2/7 for ABC) and +32% among Total Viewers (11.2 vs. 8.5 Mil for CBS). FOX has now ranked #1 for 14 consecutive Thursdays among Adults 18-49, Adults 18-34, and Teens.

AMERICAN IDOL (1 of 7 voted off) posted a 4.0/13 among Adults 18-49 and was the #1 program of the night among Adults 18-49, Total Viewers, Adults 25-54, and Teens. IDOL outperformed the night’s #2 program, ABC’s Grey’s Anatomy, by +21% among Adults 18-49 (4.0/13 vs. 3.3/9) and +53% among Total Viewers (15.0 vs. 9.8 Mil).

The AMERICAN IDOL results show outperformed The Voice’s performance show on Monday by +8% among Adults 18-49 (4.0/13 vs. 3.7/10) and +50% among Total Viewers (15.0 vs. 10.0 Mil), and outperformed The Voice’s results show on Tuesday by +21% among Adults 18-49 (4.0/13 vs. 3.3/9) and +69% among Total Viewers (15.0 vs. 8.9 Mil).

AMERICAN IDOL won the 8p hour in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens, and all key demos, beating its nearest competitor by +67% among Adults 18-49 (4.0/13 vs. 2.4/8 for a Big Bang Theory repeat / Rules Of Engagement original on CBS) and +76% among Total Viewers (15.0 vs. 8.5 Mil for CBS). IDOL grew in its second half-hour vs. its first by +26% among Adults 18-49 (4.4 vs. 3.5) and +21% among Total Viewers (16.4 vs. 13.6 Mil).

At 9p, TOUCH delivered a 2.1/6. TOUCH ranked #2 in its hour among Adults 18-49.

FRIDAY

8:00-9:00        THE FINDER: (Adults 18-49: 1.2/4, 4.3 Mil Total Viewers)

9:00-10:00      FRINGE: (Adults 18-49: 1.0/3, 3.0 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.1/4, 3.7 Mil Total Viewers)

FOX ranked #3 in Adults 18-49 for the night and #1 in Adults 18-34 (tie).

At 8p THE FINDER posted a 1.2/4. THE FINDER ranked #1 for the night among Adults 18-34 (tie) and in the 8p hour among Adults 18-49 (tie), Adults 18-34, and Teens.

FRINGE delivered a 1.0/3 at 9p.

SATURDAY

8:00-8:04     MLB OVER-RUN (S): (A18-49: 1.0/4, 3.2 Mil Total Viewers)

8:04-10:04   AMERICA’S MOST WANTED (S): (A18-49: 0.8/3, 2.7 Mil Total Viewers)

8:00-10:04   FOX PRIME: (A18-49: 0.8/3, 2.7 Mil Total Viewers)

FOX ranked #1 for the night among Adults 18-49 (tie), Adults 18-34 and Teens.

Following an MLB over-run, a special installment of AMERICA’S MOST WANTED did a 0.8/3 among Adults 18-49 from 8:04-10:04p.

SUNDAY

7:00-7:29     MARRIED WITH CHILDREN (RS): (A18-49: 1.3/4, 2.9 Mil Total Viewers)

7:29-8:00     THE SIMPSONS (RS): (A18-49: 1.5/4, 3.2 Mil Total Viewers)

8:00-10:00   FOX 25TH ANNIVERSARY SPECIAL (S): (A18-49: 1.8/5, 4.3 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18-49: 1.7/5, 3.9 Mil Total Viewers)

FOX ranked #1 for the night in Adults 18-34 and Teens (tie). 

At 7p an encore of the original MARRIED WITH CHILDREN PILOT did 1.3/4 followed by an encore of THE SIMPSONS PILOT (1.5/4).

At 8p FOX’S 25TH ANNIVERSARY special posted 1.8/5 and was the highest rated program of the night in Men 18-34.  FOX’s 25TH ANNIVERSARY won its 8-10p time period in Adults 18-34 and Men 18-49.

APRIL 16 – 22, 2012

TOTAL PRIMETIME

ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)

FOX    2.2/7                FOX    1.7/6                FOX    6.9

ABC    1.9/5                ABC    1.2/4                ABC    7.7      

CBS    1.8/5                CBS    1.0/3                CBS    8.2

NBC    1.6/5                NBC    1.2/4                NBC    5.2

(source: Fox)