FOX STRIKES HOLLYWOOD GOLD AS AMERICAN IDOL HEATS UP. IDOL Right In Line With Last Season Thanks To Strong Hollywood Round and DVR Viewing
A strong original HOUSE, an action-packed HUMAN TARGET, and week one of AMERICAN IDOL’s Hollywood rounds led FOX to a weekly rating of 3.6/10 among Adults 18-49. With three weeks of Live +7 ratings, AMERICAN IDOL is virtually even year-over-year and FOX continues to rank No. 1 among the broadcast networks this season.
FOX kicked off the week with an original HOUSE on Monday that delivered a 5.1/13 among Adults 18-49 and grew +6% compared to the previous week’s performance.
HOUSE was the highest rated program of the night among Adults 18-34 and Teens, out-performing ABC’s The Bachelor and Castle, CBS’ comedies and CSI: Miami and NBC’s Chuck, Heroes and Jay Leno Show.
HOUSE won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens, Women 18-49, and all male demos.
On Tuesday, the first AMERICAN IDOL “Hollywood” telecast posted a 10.1/26 among Adults 18-49 and was the highest-rated and most-viewed program of the night.
Compared to last year’s first Hollywood telecast, AMERICAN IDOL was up +1% among Adults 18-49.
In addition, AMERICAN IDOL showed gains compared to last year’s first Hollywood episode of +9% in Teens and +5% in Total Viewers.
Tuesday’s AMERICAN IDOL tied as the second highest rated telecast of the season among Adults 18-49 (behind its premiere), and is the second highest rated of the season in Total Viewers (also behind the premiere).
HUMAN TARGET delivered a strong showing on Wednesday night with a 2.5/7 among Adults 18-49, growing +4% among Adults 18-49, +13% among Adults 18-34 and +14% in Total Viewers versus the previous week. In fact, HUMAN TARGET drew a strong second-place finish in the 8p hour among Adults 18-49, Adults 18-34 and Teens and ranked No. 1 in Total Viewers, Adults 25-54 and Men 18-49/18-34.
At 9p on Wednesday, the second AMERICAN IDOL “Hollywood” telecast posted a 9.5/23 among Adults 18-49. and retained 95% of last year’s second Hollywood telecast audience among Adults 18-49.
AMERICAN IDOL showed substantial gains compared to the previous Wednesday, increasing +22% among Adults 18-49, +25% among Adults 18-34 and +20% in Total Viewers.
In addition, AMERICAN IDOL outperformed the combined 4-net competition in the hour by +12% among Adults 18-49, +19% among Adults 18-34, +110% in Teens and its closest competitor in Total Viewers (+76%, 25.2 vs. 14.3 Mil for CBS.)
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/31/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 1/31 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.6/9 4.3/10 +19%
Human Target 3.1/8 3.6/9 +16%
House 4.6/12 5.6/14 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.8/8 3.4/9 +21%
Fringe 2.2/6 3.0/7 +36%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 1/31/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 1/31 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 11.2 13.0 +16%
Human Target 10.3 11.5 +12%
House 12.2 14.2 +16%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.7 11.3 +16%
Fringe 6.0 7.7 +28%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 3 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2) and HOUSE (No. 9).
FOX had 5 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), HOUSE (No. 7), FAMILY GUY (No. 15) and AMERICAN DAD (No. 20).
FOX had 7 of the Top 20 programs among Teens: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), FAMILY GUY (No. 7 tie), HOUSE (No. 7 tie), PAST LIFE PREVIEW 2/9 (No. 10), AMERICAN DAD (No. 13) and THE SIMPSONS (No. 18).
FOX had 3 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUESDAY (No. 2), AMERICAN IDOL WEDNESDAY (No. 5) and HOUSE (No. 15).
Week 1/18-1/24/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – FEBRUARY 8 – 14, 2010
MONDAY
8:00-9:00 HOUSE: (A18 49: 5.1/13, 13.6 Mil Total Viewers)
9:00-10:00 24: (A18 49: 3.3/8, 10.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 4.2/10, 11.9 Mil Total Viewers)
HOUSE posted a 5.1/13 among Adults 18-49 and grew compared to last week’s performance by +6% (vs. 4.8/13).
HOUSE was the highest rated program of the night among Adults 18-34 and Teens, out-performing ABC’s The Bachelor and Castle, CBS’ comedies and CSI: Miami and NBC’s Chuck, Heroes and Jay Leno Show.
HOUSE won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens, Women 18-49 (tie), and all male demos.
At 9p, ‘24’ posted a 3.3/8 among Adults 18-49. ‘24’ showed growth compared to last week of +6% among Adults 18-49 (vs. 3.1/8), +4% among Adults 18-34 (2.5/6 vs. 2.4/6) and +3% in Total Viewers (10.3 vs. 10.0 Mil.)
‘24’ ranked No. 3 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-34.
TUESDAY
8:00-9:01 AMERICAN IDOL: (A18 49: 10.1/26, 27.9 Mil Total Viewers)
9:01-10:00 PAST LIFE (S): (A18 49: 2.8/7, 8.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 6.5/17, 18.3 Mil Total Viewers)
The first AMERICAN IDOL “Hollywood” telecast posted a 10.1/26 among Adults 18-49. AMERICAN IDOL is up +1% compared to last year’s first Hollywood telecast (vs. 10.0) among Adults 18-49. AMERICAN IDOL also shows gains compared to last year’s first Hollywood episode of +9% in Teens (8.1/25 vs. 7.4/22) and +5% in Total Viewers (27.9 vs. 26.6 Mil.)
AMERICAN IDOL tied as the second highest rated telecast of the season among Adults 18-49 (behind its premiere), and is the second highest rated of the season in Total Viewers (also behind the premiere).
AMERICAN IDOL showed impressive gains compared to last Tuesday, increasing +12% among Adults 18-49 (10.1/26 vs. 9.0/23), +12% among Adults 18-34 (8.6/25 vs. 7.7/22) and +13% in Total Viewers (27.9 vs. 24.7).
AMERICAN IDOL won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. In fact, AMERICAN IDOL outperformed the combined 4-net competition in the 8p hour by +10% among Adults 18-49 (10.1 vs. 9.2 for ABC/CBS/NBC/CW), +23% among Adults 18-34 (8.6 vs. 7.0), +93% in Teens (8.1 vs. 4.2) and its closest competitor in Total Viewers (+42%, 27.9 vs. 19.7 Mil for CBS.)
At 9p special preview of PAST LIFE posted a 2.8/7 among Adults 18-49. PAST LIFE ranked No. 4 in the 9p hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. FOX showed a significant advantage over the next highest-rated network of the night with gains of +71% among Adults 18-49 (6.5 vs. 3.8 for CBS), +112% among Adults 18-34 (5.5 vs. 2.6 for both ABC/CBS), +253% among Teens (5.3 vs. 1.5 for both CBS/NBC) and +5% in Total Viewers (18.3 vs. 17.5 Mil.)
WEDNESDAY
8:00-9:00 HUMAN TARGET: (A18 49: 2.5/7, 8.9 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18 49: 9.5/23, 25.2 Mil Total Viewers)
8:00-9:00 FOX PRIME: (A18 49: 6.0/16, 17.0 Mil Total Viewers)
At 8p HUMAN TARGET posted a 2.5/7 among Adults 18-49 and showed growth versus last week of +4% among Adults 18-49 (2.5/7 vs. 2.4/7), +13% among Adults 18-34 (1.7/5 vs. 1.5/5) and +14% in Total Viewers (8.9 vs. 7.8 Mil.)
HUMAN TARGET ranked No. 2 in the 8p hour among Adults 18-49, Adults 18-34 and Teens and No. 1 in Total Viewers, Adults 25-54 and Men 18-49/18-34 (tie).
The second AMERICAN IDOL “Hollywood” telecast posted a 9.5/23 among Adults 18-49. AMERICAN IDOL retained 95% of last year’s second Hollywood telecast (Wed., 2/4/09, vs. 10.0) among Adults 18-49.
AMERICAN IDOL showed substantial gains compared to last Wednesday, increasing +22% among Adults 18-49 (9.5/23 vs. 7.8/21), +25% among Adults 18-34 (8.0/22 vs. 6.4/19) and +20% in Total Viewers (25.2 vs. 21.0 Mil).
AMERICAN IDOL won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. In fact, AMERICAN IDOL outperformed the combined 4-net competition in the hour by +12% among Adults 18-49 (9.5 vs. 8.5 for ABC/CBS/NBC/CW), +19% among Adults 18-34 (8.0 vs. 6.7), +110% in Teens (6.5 vs. 3.1) and its closest competitor in Total Viewers (+76%, 25.2 vs. 14.3 Mil for CBS.)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. FOX showed a significant advantage over the next highest-rated network of the night with gains of +94% among Adults 18-49 (6.0 vs. 3.1 for CBS), +123% among Adults 18-34 (4.9 vs. 2.2 for both ABC), +217% among Teens (3.8 vs. 1.2 for ABC) and +45% in Total Viewers (17.0 vs. 11.7 Mil.)
THURSDAY
8:00-9:00 BONES (R): (A18 49: 2.1/6, 8.1 Mil Total Viewers)
9:00-10:00 PAST LIFE (P): (A18 49: 1.4/4, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.8/5, 6.7 Mil Total Viewers)
At 8p a repeat BONES posted a 2.1/6 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and No. 4 in Adults 18-34.
The time period premiere of PAST LIFE at 9p posted a 1.4/4 among Adults 18-49. PAST LIFE ranked No. 4 in the hour among Adults 18-49 and Adults 18-34 (tie).
FOX ranked No. 4 for the night among Adults 18-49 and No. 5 in Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18 49: 1.4/4, 3.9 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES (R): (A18 49: 1.5/4, 3.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.5/4, 3.6 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.4/4 and ranked No. 2 in its time period among Adults 18-49 and Adults 18-34.
At 9p, KITCHEN NIGHTMARES repeat delivered a 1.5/4 ranking No. 2 among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:30 COPS: (A18 49: 1.7/6, 4.8 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18 49: 1.9/6, 5.3 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.6/5, 4.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.7/5, 5.0 Mil Total Viewers)
Due to Olympic coverage being sustained from 8-830p, COPS at 8p ranked No. 1 in its half hour among Adults 18-49 and Adults 18-34. COPS 2 at 830p ranked No. 2 in its respective half hour among Adults 18-49 and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:41 NASCAR OVER-RUN (S): (A18 49: 5.7/18, 17.8 Mil Total Viewers)
7:41-7:59 NASCAR POST-RACE (S): SUSTAINED
7:59-8:30 SIMPSONS: (A18 49: 2.6/7, 5.8 Mil Total Viewers)
8:30-9:00 CLEVELAND SHOW: (A18 49: 2.4/6, 4.9 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18 49: 3.3/8, 6.4 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18 49: 2.5/6, 5.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 3.5/9, 8.7 Mil Total Viewers)
Airing against the Winter Olympics on NBC, FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.
At 8p THE SIMPSONS posted a 2.6/7 among Adults 18-49. CLEVELAND at 8:30p posted a 2.4/6, FAMILY GUY at 9p posted a 3.3/8 and AMERICAN DAD followed with 2.5/6.
FEBRUARY 8 – 14, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.6/10 FOX 3.0/9 FOX 10.1
ABC 2.2/6 ABC 1.9/6 ABC 6.6
CBS 2.9/8 CBS 1.9/6 CBS 10.6
NBC 4.7/13 NBC 3.5/11 NBC 16.1
NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 8 – 14, 2010
(Source: information provided by FOX)
