Fox: Sleepy Hollow, X Factor show gains

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With the strong premiere of new drama ALMOST HUMAN and the launch of the network’s new Friday night lineup, FOX ranked No. 2 for the week among Adults 18-49.  On Sunday, the series debut of ALMOST HUMAN (3.1/8) was the night’s highest-rated broadcast entertainment program among Adults 18-49, Adults 18-34, and Teens and marked the fourth highest-rated broadcast drama debut of the season behind Agents of S.H.I.E.L.D. (4.7/14), Blacklist (3.8/10) and SLEEPY HOLLOW (3.5/9).


On Monday, BONES delivered a 2.0/6 in Adults 18-49, even with last Monday’s performance. SLEEPY HOLLOW gained one-tenth versus the previous week and outperformed Tuesday’s Marvel’s Agents of S.H.I.E.L.D. for the first time this season in Live + Same Day and for the second week in a row in the Live +3 ratings. SLEEPY HOLLOW  and BONES followed Blacklist (No. 1) to round out the top three dramas on Monday night.

Last week, FOX had:

•           3 of the Top 20 programs among Adults 18-49: ALMOST HUMAN (No. 6), SLEEPY HOLLOW (No. 13) and FAMILY GUY (No. 20).

•           6 of the Top 20 programs among Adults 18-34: ALMOST HUMAN (No. 6), FAMILY GUY (No. 8), NEW GIRL (No. 12), THE SIMPSONS (No. 14), SLEEPY HOLLOW (No. 17) and BONES-Mon (No. 20).

•           6 of the Top 20 programs among Teens: ALMOST HUMAN (No. 4), FAMILY GUY (No. 7), GLEE (No. 14 tie), THE SIMPSONS (No. 14 tie), THE X FACTOR-Wed (No. 16) and SLEEPY HOLLOW (No. 18).

Program and Nightly Highlights

Monday: Among Adults 18-49, FOX ranked No. 2 in Monday broadcast prime (2.3/6), even with last week and up +64% from the same night last season (vs. 1.4/3, Bones and Mob Doctor, 11/12/12). BONES delivered a 2.0/6 in Adults 18-49, even with the previous Monday’s performance, while SLEEPY HOLLOW (2.6/7) gained one-tenth week to week (vs. 2.5/6).

Tuesday: FOX ranked fourth for the night on Tuesday in Adults 18-49 (1.4/4). DADS delivered a 1.2/4 in Adults 18-49 at 8pm, followed by BROOKLYN NINE-NINE at 8:30p (1.4/4), NEW GIRL at 9p (1.7/5), and THE MINDY PROJECT (1.4/4) at 9:30p. Extended viewing continues to make a notable impact for Tuesday’s comedy lineup. Each of the comedies saw an increase in lift from L+3 week-to-week: NEW GIRL (65% vs. 55%), BROOKLYN NINE-NINE (50% vs. 44%), THE MINDY PROJECT (36% vs. 33%) and DADS (25% vs. 21%) and, on average, FOX’s 8-10p comedy block accrues a +0.9 ratings lift from L+SD to L+7.

Wednesday: Viewership was up week-to-week, with Wednesday’s THE X FACTOR (1.7/5) seeing gains in Adults 18-49 (+13%), Total Viewers (+29%) and across key demos. FOX placed No. 3 for the night in Adults 18-49 and No. 1 in Teens among the 7 broadcast networks.

Thursday: FOX placed No. 3 for the night in Adults 18-49 with 2 of the Top 12 voted off on THE X FACTOR (1.3/4) followed by an original GLEE (1.4/4). THE X FACTOR was up one-tenth week-to-week (vs. 1.2/4). GLEE delivered a 1.4/4 in Adults 18-49.

Friday:  FOX’s new Friday prime lineup featured a time period premiere of BONES and two season premiere episodes of RAISING HOPE. BONES posted a 1.2/4 in Adults 18-49 and was up +28% from FOX’s prior season average in Total Viewers (5.1 vs. 4.0 Mil) in the time period. RAISING HOPE delivered a 0.8/3 in Adults 18-49 at 9pm and a 0.7/2 at 9:30pm.

Saturday: FOX ranked No. 2 for the night among Adults 18-49 (1.0/3, Baylor/Texas Tech, 7:17-11:16p) and tied at No. 1 among Adults 18-34 (0.8/3) with COLLEGE FOOTBALL on Saturday. Saturday’s game was up +43% from last week’s game (vs. 0.7/3, Texas/West Virginia, 7:06-11:14p) and its prior season to date average (vs. 0.7/2).

Sunday: FOX ranked No. 2 in Sunday prime among Adults 18-49. ALMOST HUMAN’s series premiere (3.1/8) was the night’s highest-rated broadcast entertainment program among Adults 18-49, Adults 18-34, and Teens and marked the fourth highest-rated broadcast drama debut of the season behind Agents of S.H.I.E.L.D. (4.7/14), Blacklist (3.8/10) and SLEEPY HOLLOW (3.5/9). Airing out of their regular time periods, THE SIMPSONS (1.8/4) was even with last week, while FAMILY GUY (2.2/5) increased +10% week to week (vs. 2.0/5).

NOVEMBER 11 – NOVEMBER 17, 2013

TOTAL PRIMETIME

ADULTS 18 49           ADULTS 18 34           VIEWERS (Mil)

FOX    2.0/6                FOX    1.7/6                FOX    6.1

ABC    1.6/5                ABC    1.2/4                ABC    6.6

CBS    1.9/5                CBS    1.2/4                CBS    9.8

NBC    2.8/8                NBC    2.2/8                NBC    8.8

CW      0.7/2                CW      0.7/2                CW      1.8

UNI      1.3/4                UNI      1.1/4                UNI      3.5

TEL     0.5/1                TEL     0.5/2                TEL     1.2