While sports programming topped the week overall, FOX’s summer lineup of HELL’S KITCHEN, MASTERCHEF, SO YOU THINK YOU CAN DANCE, THE CHOICE and TAKE ME OUT proved victorious once again with entertainment programs. Excluding sports, FOX ranked No. 1 last week with a 1.6/5 among Adults 18-49 versus ABC (1.2/4), NBC (1.2/4) and CBS (1.1/3).
Overall, last week FOX had:
· 6 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN- MON (No. 4), SO YOU THINK YOU CAN DANCE (No. 5), MASTERCHEF- MON (No. 6), HELL’S KITCHEN- TUE (No. 8), MASTERCHEF- TUE (No. 10) and THE CHOICE (No. 15).
· 7 of the Top 20 programs among Adults 18-34: SO YOU THINK YOU CAN DANCE (No. 4), HELL’S KITCHEN- MON (No. 5), MASTERCHEF- MON (No. 7), MASTERCHEF- TUE (No. 8), HELL’S KITCHEN- TUE (No. 9), THE CHOICE (No. 12) and TAKE ME OUT (No. 18).
· 6 of the Top 20 programs among Teens: SO YOU THINK YOU CAN DANCE (No. 4), MASTERCHEF- TUE (No. 9 tie), THE CHOICE (No. 9 tie), MASTERCHEF- MON (No. 13), HELL’S KITCHEN- MON (No. 17 tie) and HELL’S KITCHEN- TUE (No. 17 tie).
· 1 of the Top 20 programs among Total Viewers: SO YOU THINK YOU CAN DANCE (No. 12).
Nightly and Program Highlights
MONDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.5/8, 5.6 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.3/7, 5.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.4/7, 5.6 Mil Total Viewers)
On Monday, FOX won the night among Adults 18-49 and Adults 18-34.
At 8pm, HELL’S KITCHEN posted a 2.5/8 and was the second-highest rated program of the night in Adults 18-49 and Adults 18-34 (behind AGT). In addition, HELL’S KITCHEN was the No. 1 program of the night in Men 18-34, ranked No. 2 in its hour in Adults 18-49 and Adults 18-34 and No. 1 in Men 18-34.
MASTERCHEF followed at 9pm with a 2.3/7 and ranked No. 2 in its hour in Adults 18-49 and Adults 18-34 and No. 1 in all key male demos.
TUESDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.2/7, 5.3 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.1/6, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.1/6, 5.2 Mil Total Viewers
Airing against Game 4 of the NBA Finals, FOX ranked No. 2 on Tuesday night among Adults 18-49 and Adults 18-34. This was also FOX’s most-watched Tuesday so far this summer in Total Viewers.
HELL’S KITCHEN posted a 2.2/7 and won its hour among Adults 18-49 and Adults 18-34.
MASTERCHEF delivered a 2.1/6 at 9pm and was up +6% in Total Viewers (5.1 vs. 4.8 Mil). In addition, MASTERCHEF posted its highest-rated Tuesday so far this summer in Total Viewers and ranked No. 2 in the 9pm hour in Adults 18-49 and Adults 18-34.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.4/8, 6.8 Mil Total Viewers)
FOX won Wednesday night among Adults 18-49, Total Viewers, Adults 18-34 and Teens. In fact, FOX outperformed the No. 2 network of the night by +100% in Adults 18-49 (2.4/8 vs. 1.2/4 for ABC and CBS) and +163% in Adults 18-34 (2.1/8 vs. 0.8/3 for ABC and CBS).
SO YOU THINK YOU CAN DANCE posted a 2.4/8. Compared to the same night last year, SO YOU THINK YOU CAN DANCE was up +9% in Adults 18-49 (2.4 vs. 2.2 on 6/22/11).
SO YOU THINK YOU CAN DANCE was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.
THURSDAY
8:00-8:57 TAKE ME OUT: (Adults 18-49: 1.2/4, 3.2 Mil Total Viewers)
8:57-10:00 THE CHOICE: (Adults 18-49: 1.5/5, 4.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.4/4, 3.7 Mil Total Viewers)
Airing against the NBA Finals deciding Game 5 on ABC, FOX ranked third for the night in Adults 18-49 and No. 2 among Adults 18-34.
At 8pm, TAKE ME OUT posted a 1.2/4, up +9% from the previous week in Adults 18-49 and up +23% in Total Viewers (3.2 vs. 2.6 Mil.).
THE CHOICE followed with a 1.5/5 and was up +14% in Total Viewers (4.1 vs. 3.6 Mil.) THE CHOICE ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (Adults 18-49: 0.6/3, 1.9 Mil Total Viewers)
9:00-10:00 BONES (R): (Adults 18-49: 0.7/2, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.7/2, 2.2 Mil Total Viewers)
FOX aired encores of HOUSE (0.6/3) and BONES (0.7/2) on Friday night.
SATURDAY
8:00-10:41 FOX SATURDAY BASEBALL: (A18-49: 1.1/5, 4.3 Mil Total Viewers)
FOX won Saturday night among Adults 18-49, Total Viewers, Adults 18-34, and all key male demos with FOX SATURDAY BASEBALL (1.1/5).
SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 0.7/2, 1.6 Mil Total Viewers)
7:30-8:00 THE CLEVELAND SHOW (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)
8:00-10:00 FOX’S 25TH ANNIVERSARY SPECIAL (RS): (A18-49: 0.9/3, 2.3 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 0.8/3, 2.0 Mil Total Viewers)
On Sunday, FOX ranked #1 for the night in Adults 18-34 (tie) and Men 18-34 and ranked #3 in Adults 18-49 (tie) with encores of AMERICAN DAD (0.7/2), CLEVELAND (0.8/3) and FOX’S 25TH ANNIVERSARY SPECIAL (0.9/3).
(source: Fox)
