At 8 p.m. ET, “Friday Night Lights” (1.1/4 in 18-49, 3.8 million viewers overall) finished #1 in the time period in adults 18-49, giving the critically acclaimed drama a second straight week in first place in the Friday 8-9 p.m. hour.
“Friday Night Lights” is also #1 among the major networks in nearly all other key demographics — adults, men and women 18-34; men and women 18-49; and adults and men 25-54.
From its first half-hour to its second, “Friday Night Lights” increased its 18-49 rating by 10 percent (to a 1.1 from a 1.0) and its women 18-49 rating by 18 percent (1.3 vs. 1.1).
Pending updates, “Friday Night Lights” scored its top 18-49 and total-viewer results in three weeks.
From 9-11 p.m. ET, “Dateline NBC” averaged a 1.2/4 in adults 18-49 and 4.8 million viewers overall. Pending updates, “Dateline” is #1 in the time period among the major networks in women 18-34 and tied for #1 among adults 18-34, men 18-34 and women 18-49.
For its second hour from 10-11 p.m., “Dateline NBC tied for #1 in adults 18-49 and was #1 outright among the major networks in women 18-49 and women 18-34.
In nightlong results, NBC is tied for #1 in adults 18-49.
(source: NBC)
