According to Arbitron, Ft. Myers-Naples-Marco Island, FL is the 62nd largest radio market with a population of 814,700. According to Media Monitors, the #1 radio advertiser in that market was the law firm Morgan & Morgan with 1,774 spots. Geico was #2 running 755 spots, while The Home Depot was #3 with 744 ads. Germain Toyota Scion was #4 airing 506 announcements and WXCW-TV6 was #5, up from #25 with 428 commercials. Two & A Half Men Syndication was #7 with 404 spots, while O’Brien Hyundai was #8 with 347 spots. Wiegold & Sons heated up #9 from #19 airing 333 spots and Audi Jaguar Land Rover Fort Myers was #10 with 328 spots.
When it comes to medications and remedies, there are lots of sponsors on the radio. Last week, AMBEREN flashed into #1 running 5,397 spots. Dr. SCHOLL’S ran 5,311 spots, while VENACURA legged out a gain from #5 to #3 with 3,106 spots. ADVIL cleared #4 with 1,934 commercials and CORTIZONE-10 smoothed in at #5 with 1,384 spots. ICY HOT dropped from #3 to #6 with 1,337 ads, while BUSTER nosed into #7 with 1,238 spots. QUIETUS whispered into #8 from #10 with 708 spots and EXTENZE was a solid #9 with 684 spots. Coming in at #10 was SIMPLY SALINE with 540 spots.
NATIONAL STATISTICS
We have a new #1: THE HOME DEPOT back on top with 52,395 spots. GEICO fell from #1 to #2 running 51,900 spots, while AUTOZONE was #3 with 27,506 spots. MCDONALD’S was #4 airing 26,032 spots and the HD DIGITAL RADIO ALLIANCE was #5 with 20,904 spots. Of note: FORD LINCOLN MERCURY was #6 with 19,752, while GM and CHYRSLER were not in the top 100.
