'General Hospital' No. 1 daytime program in Women 18-34

0

ABC is Daytime’s No. 1 Network Among Women 18-49 for the 6th Consecutive Week, and Also Scores Top Rank in Women 18-34.


“General Hospital” is the Week’s No. 1 Daytime Program in Women 18-34.

“General Hospital,” “The View” and “One Life to Live” Stand Among Daytime’s Top 5 Programs Among Key Women 18-34 and Women 18-49.
 
ABC Daytime

ABC ranked as Daytime’s No. 1 network for the 6th straight week among target Women 18-49 (1.1 rating/712,000), and delivered the week’s top post as well among Women 18-34 (0.7 rating/225,000).

“General Hospital” stood as Daytime’s No. 1 program among Women 18-34 (0.8 rating/276,000 – tie).

ABC delivered 3 of Daytime’s Top 5 programs among Women 18-49 with “General Hospital” (No. 2 – 1.3 rating/828,000), “The View” (No. 3T – 1.1 rating/726,000) and “One Life to Live” (No. 3T – 1.0 rating/714,000).

Among Women 18-34, ABC aired 3 of Daytime’s Top 5 programs with “General Hospital” (No. 1T 0.8 rating/276,000), “One Life to Live” (No. 4T – 0.6 rating/222,000) and “The View” (No. 4T – 0.6 rating/220,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 4, 2010:

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)
                No. 1 CBS    3.45 million        No. 1 ABC    1.1/712,000
                No. 2 ABC    2.74 million        No. 2T NBC   1.0/667,000
                No. 3 NBC    2.34 million        No. 2T CBS   1.0/631,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                    Net                 Rtg/000s
The Young & the Restless   CBS   1.5/1.01 million
General Hospital           ABC   1.3/828,000
The View    ABC   1.1/726,000
One Life to Live   ABC   1.1/714,000
Days of Our Lives           NBC   1.0/667,000
Bold and the Beautiful CBS   1.0/666,000
Price is Right 1/2  CBS   1.0/661,000  

(Source: ABC – NTI, Live + Same Day:  Week of 10/4/10. All ranks/ties based on rating unless otherwise noted. “Price is Right” is average from 11:00 a.m. – 12:00 p.m)

 


SHARE
Previous articleMixed earnings make for mixed market
Next articleClient-voiced commercials: What
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.