NBC PRIMETIME RESULTS FOR THE WEEK OF JAN. 11-17
ON SUNDAY, ‘THE 67TH ANNUAL GOLDEN GLOBE AWARDS’ PRESENTS NBC WITH ITS BIGGEST NON-SPORTS VIEWERSHIP IN THE SLOT IN SIX YEARS
THE GOLDEN GLOBE AWARDS’ GAINS 12 PERCENT IN ADULTS 18-49 AND 14 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR’S TELECAST
‘THE GOLDEN GLOBE AWARDS’ WINS ITS THREE-HOUR TIME PERIOD IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES
‘COMMUNITY’ HITS A NEW HIGH IN ADULTS 18-49 IN ITS THURSDAY LEAD-OFF SLOT
ON MONDAY, THE REGULAR TIME PERIOD DEBUT OF ‘CHUCK’ SCORES THAT SHOW’S TOP RESULTS IN 18-49 AND TOTAL VIEWERS SINCE ITS SPECIAL 3-D TELECAST IN FEBRUARY 2009
Led by Sunday’s telecast of “The 67th Annual Golden Globe Awards,” NBC averaged a 2.3 rating, 6 share in 18-49 and 7.3 million viewers overall for the week of January 11-17, according to in-home viewing figures from Nielsen Media Research.
“The 67th Annual Golden Globe Awards” presented NBC with the highest 18-49 rating in its three-hour Sunday time period in five years, excluding sports telecasts, and awarded the network its biggest non-sports viewership in the slot in six years. “The Golden Globes” ranked #5 among all primetime telecasts this week in adults 18-49, with a 5.5 rating, 14 share in that key demo. With an average 17.0 million viewers overall, “The Golden Globes” ranked #6 among all primetime programs this week by that measure (rankings exclude NFL post-game telecasts).
Primetime averages for the week of January 11-17 in adults 18-49 were CBS (4.7/13), Fox (4.5/12), NBC (2.3/6), ABC (2.1/6) and CW (0.4/1). In overall total viewers the weekly averages were CBS (16.4 million), Fox (12.3 million), NBC (7.3 million), ABC (6.4 million) and CW (1.0 million).
NBC highlights for the week of January 11-17:
* On Sunday, “The 67th Annual Golden Globe Awards” scored gains versus last year’s telecast of 12 percent in adults 18-49 and 14 percent or 2.1 million persons in total viewers.
* Sunday’s “Golden Globes” delivered NBC’s highest adult 18-49 rating in the three-hour time period, excluding sports, in five years (since the 2005 Golden Globe Awards telecast) and attracted NBC’s largest non-sports viewership in the time period in six years (since the 2004 Golden Globe Awards).
* “The Golden Globes” won its highly competitive three-hour time period in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures over such competition as ABC’s “Desperate Housewives,” Fox’s series premiere of “Human Target” and season debut of “24” and CBS’s “60 Minutes” and “Cold Case.”
* On Thursday, “Community” scored its highest 18-49 rating to date in the 8 p.m. time period and ranked #2 among the major networks in the adults 18-49, adults 18-34, adults 25-54 and most other key demographics.
* Also on Thursday, “Parks and Recreation” matched its highest 18-49 rating since November 5 and ranked #2 among the major networks in the time slot in adults 18-49, adults 18-34 and other key demographic measures.
* On Tuesday, “The Biggest Loser: Couples” finished within 3 percent of its 18-49 result on the same night last year, when it also faced the season premiere of Fox’s “American Idol.” In its highly competitive two-hour time period, “Loser” ranked #2 among the major networks in adults and women 18-34 and women 18-49, behind only “Idol.”
For its second hour from 9-10 p.m. ET, “The Biggest Loser” ranked #2 in adults and women 18-49 and adults and women 18-34, behind only “Idol” and ahead of CBS’s NCIS: LA” and ABC’s comedies.
* Also on Tuesday, “The Jay Leno Show” tied for #1 among the major networks in its time period in men 18-34 and ranked #2 ahead of ABC’s “The Forgotten” in all other key ratings categories, including adults 18-49, adults 25-54 and total viewers.
* On Monday, the regular time period premiere of “Chuck” delivered that series’ highest regular-slot results in both 18-49 and total viewers since the special 3-D telecast on February 2, 2009, the night after the Super Bowl. “Chuck” also delivered NBC’s biggest total viewership in this time period since that same date.
* “Chuck” on Monday was up 18 percent in 18-49 rating and 15 percent in total viewers versus NBC’s average in the time period last season. .
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
(source: data and information provided by NBC)