“Good Morning America” Cuts Demo Gap With “Today” to Smallest Margin Since August and Smallest Total Viewing Margin in a Month. “GMA” Extends its Viewing Advantages Over CBS By 25% Among Total Viewers and 15% Among Adults 25-54 vs. a Year Ago
For the week of December 21st, ABC’s “Good Morning America” averaged 4.49 million Total Viewers and a 1.5/11 among Adults 25-54. “GMA” cut into “Today’s” Adult 25-54 & total viewing leads both week to week (A25-54: -29%; Total Viewers: -14%) and year to year (A25-54: -2%; Total Viewers: -1%). This marks the smallest demo gap between the two programs in more than four months and the smallest total viewing gap in a month.
MORNING NEWS (Week of December 21, 2009), three day average
Total Viewers Adults 25-54 Households
ABC 4,490,000 1.5/11; 1,910,000 3.4/13
NBC 5,670,000 2.0/15; 2,450,000 4.2/16
CBS 2,830,000 1.0/7; 1,200,000 2.2/8
Compared to a year ago, “GMA” extended its viewing advantages over “Early Show” by 25% among Total Viewers and 15% among Adults 25-54.
Please note: Due to the Christmas holiday, all three morning newscasts were excluded from the average on Thursday 12/24 (Christmas Eve) & Friday 12/25 (Christmas Day). The weekly average for all three networks is based on three days (Monday-Wednesday).
The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”
(Source: data and information provided by ABC. – Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 12/21/09, 12/14/09, and 12/22/08)