Harman’s Aha Radio will begin delivering targeted audio advertising to its users, thanks to a new partnership announced with AdsWizz. A leading global technology provider of advertising solutions for the digital radio and audio industries, AdsWizz will be Aha Radio’s primary technology partner in enabling targeted audio advertising in vehicles and mobile phones through the Aha Radio app. This is the first time that the AdsWizz server-side Audio Injector for Streamers (AIS), built to be compatible with most of the market recognized streaming technologies, will be used in the vehicle audio ad space.
Aha converts a wide range of Internet content, including social-media updates and music, into radio stations that drivers can intuitively use and personalize according to their tastes and preferences. Those stations can then be accessed in their cars like AM or FM radio or on their smart phones through the Aha app.
The deal means Aha will be able to monetize its base of over 50 car models by 14 automakers including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion, Subaru and Toyota. At the end of 2013, there were more than 2 million Aha-enabled vehicles on the road. The partnership will change how audio advertising works in the vehicle
HARMAN also announced that its Aha Radio service has partnered with Univision Radio to integrate more 65 radio stations from the Uforia digital music service into Aha-enabled vehicles and mobile apps.
Emmis Communications, Salem Communications and MediaTracks Communications will be integrating top radio stations and digital content into the Aha Radio platform as well.
“At CES, HARMAN is showcasing a number of new solutions that upgrade, connect, or improve both the infotainment and audio experience for vehicles on the road today,” said David Slump, president, HARMAN Automotive Services. “Our arrangement with Emmis, Salem and MediaTracks further supports our goal of delivering the most diverse content available through Aha Radio. Everyone has different tastes in music, audio books and podcasts, and through these deals, we are able to offer new programs and regional radio stations that were not available before.”
MediaTracks is a syndicator of national radio programming. Through broadcast syndication, more than 900 stations across 85 percent of the U.S. air the company’s weekly programming, accumulating over more 6.4 million listeners. Its news and public affairs programs, Radio Health Journal and Viewpoints, have achieved national, award-winning recognition for excellence in health and consumer journalism.
