The Broadcaster Traffic Consortium and mapping and location technology data partner HERE are now providing what they say is the first in-vehicle HD Radio Traffic service in Canada.
HD Radio Traffic, available in the U.S. for several years now, allows drivers and passengers to see detailed information on local traffic conditions in real-time on their vehicle’s audio display screen.
Honda is the first brand to offer the service to its customers. The BTC has launched stations to provide coverage in most areas within the Toronto and Hamilton areas, Vancouver, and Calgary. BTC and HERE plan to expand the service to additional Canadian markets in the future.
BTC President Paul Brenner says: “Unified broadcasters, collaborating to deliver a common service, bringing innovation solutions to automakers is better for the strategic and long term viability of the broadcast radio industry. Honda and HERE are valued partners that expect constant innovation and quality services regardless of our borders or radio station ownership.”
Founded in 2007 with eight broadcast groups, now 23 groups belong to the BTC in the U.S. and Canada. Founding members are: Beasley, Bonneville, Cox, Emmis, Entercom, Greater Media, NPR and Radio One.