With Thanksgiving around the corner and Christmas quickly approaching, you may be planning an appropriate “thank you” for your clients and customers. Sadly, the hard, cold fact is – if you wait until December to thank your clients, a good competitor has beaten you at least 12 times!
Don’t get me wrong, I believe Christmas cards are awesome. I love getting them from family and friends. But, at the risk of sounding like Ebenezer Scrooge, Christmas cards sent to clients are a waste of time, as they will simply be lost in the clutter.
One of the most important things you can do as an advertising sales executive is to retain your current advertisers. Why? Because customer retention is incredibly important for growing a sustainable business. And typically, it’s easier and more cost-effective to retain a current customer than to acquire a brand-new customer.