BK moving its domestic planning and buying assignment from Starcom to Horizon Media after a review. The incumbent was Publicis Groupe’s Starcom, which picked up the chain’s business in 2011 without a review. It’s believed that Starcom still has BK’s European business—for now.
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BK moving its domestic planning and buying assignment from Starcom to Horizon Media after a review. The incumbent was Publicis Groupe’s Starcom, which picked up the chain’s business in 2011 without a review. It’s believed that Starcom still has BK’s European business—for now.
