Hulu to partner with MVPDs for content

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HuluAccording to CNet and The Wall Street Journal, the video streaming service may be in talks with to MVPD providers including Comcast, Time Warner Cable, Cox Communications, AT&T and Verizon to bring full seasons of TV shows to cable set-top boxes.


Hulu is looking to bundle its Hulu Plus subscription service with MVPD subscriptions. According to WSJ, Hulu hopes that any deal would let cable customers get its full service via a set-top box.

The company recently hired new CEO Mike Hopkins, who is authorizing offers to nonpaying customers to watch videos on mobile devices.

See the CNet story here.

RBR-TVBR observation: Hulu competitors like Netflix and Amazon are all courting MVPDs for increased placement. If Hulu, with its heavy load of shows from decades past, does get on the box, it could put hefty dents into the networks that carry the same, such as TV Land, Retro TV, MeTV and Antenna TV. For the MVPDs, bringing Hulu on board is one more reason to keep people from cutting the cord, as it will likely be offered with multiple tiered packages.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.