AdsWizz, an advertising technology provider for the digital radio and audio industries and iHeartRadio announced a partnership to develop a powerful new delivery insertion method for targeted ads in live broadcast radio streams with unique new capabilities.
Clear Channel will build its integrated digital advertising capabilities by using AdsWizz’ audio ad insertion and ad-serving suite of solutions. AdsWizz ad serving technology will enable Clear Channel to deliver a tailored advertising experience based on individual listeners’ specific characteristics including user profiles and preferences, location and devices used for more than 840 Clear Channel radio stations across the country that stream live on its iHeartRadio all-in-one digital service. The new product offering will be developed with HTTP Live Streaming which will allow greater reach and a more reliable live stream ad delivery system.
In addition, by working with Clear Channel AdsWizz will now be able to utilize the unmatched audience reach, segments and in-depth insights of Clear Channel’s more than 245 million monthly listeners to more accurately serve up ads to target consumers based on their demographics, psychographics, geo-location and custom, data-defined segments.
“After a thorough selection process, we’ve been truly impressed by AdsWizz’ unique set of technical capabilities and believe that AdsWizz’ delivery network offers the best state-of-the-art technology to expand our offerings for advertisers, partners and consumers and align with our long-term vision to deliver unmatched services for our advertising partners,” said Brian Lakamp, President of Technology and Digital Ventures for Clear Channel. “Having the ability to serve targeted ads simultaneously to specific digital users during a live radio stream across our 840 Clear Channel stations nationwide on iHeartRadio presents a powerful platform for our advertisers and partners.”
“We’re very excited to partner with a media powerhouse such as Clear Channel that truly understands the power of digital and wants to leverage it to deliver the best experience for both the end-user and the marketers,” said Alexis van de Wyer, AdsWizz CEO. “We continue to be impressed by Clear Channel’s vision, unique assets and focus on quality.”
–Targeting – utilizing the latest technology to serve custom ads based on age, gender, psychographics, device platform and more.
–Server-side technology – enables precise ad targeting across a vast array of multi-platform systems including connected cars, in-home entertainment devices and anywhere audio is streamed by consumers.
–Flexibility – developed from inception to be Content Delivery Network (CDN) agnostic allowing clients to have the freedom of choice for their preferred CDN.
–Metrics – provides detailed real-time and historical analytics about the audience of each stream.
RBR-TVBR observation: We’ve heard many over-the-air promos about iHeart’s ability to allow listeners traveling out of market to give up the signal fading and static and keep their favorite station playing as long as they like. This technology will allow advertisers to follow them as they go, providing increased value. Now that they can tailor ads to each users’ preferences and profiles, they are getting even closer to the Holy Grail of advertising—advertising to the interested. This is another strong move by CCME in super-serving advertisers on the digital playground.